Sales Director
2 weeks ago
The Company
Club Champion is the most prominent custom golf club fitting and building company in the world. Established in 2010 with two stores in the Chicagoland area, there are now over 142 store locations worldwide, including 4 studios in Canada, 132 in the United States, 3 in United Kingdom, and 3 in Australia. Each studio offers golfers at least 50,000 hittable golf head and shaft combinations for trial and selection. Club Champion offers comprehensive, Tour-level fittings driven by extremely well-trained, certified club fitters using top-tier technology. Finally, the process is completed by fully custom building each club to exact specifications in their state-of-the-art workshops which means what get prescribed during the fitting in the store translates to the golf course.
Club Champion expanded into Canada via its acquisition of Tour Experience Golf which had been operating in the Toronto GTA for 7+ years. Since the merger, they have expanded their footprint with new studios in Calgary (2022) and Vancouver (2023). The objective is to continue to expands across Canada into markets not currently served by Club Champion, but where significant golf exists. The belief is that there are at least 15-18 studios across Canada possible and maybe more.
The Position
Club Champion is seeking a Director of Sales, a true salesperson and leader, to run their team of master fitters (aka salespeople) who work with the customers in our stores. Currently, there is a team of 11 fitters across the 4 stores and more to be hired as they expand. Our geographical studio expansion, continuing revenue target per studio, gaining profitability through the pricing, and introducing new services all are being sought in the years to come. Club Champion is looking for a sales leader that can get a solid understanding of our services, understand the sales discipline and opportunity with customers, and leverage much of the great training capabilities that have been developed, to build a world-class sales team. This will include completion of a training program in Chicago, IL that will be required for 3-4 weeks at the beginning of employment. This model has been developed in the United States where they currently have over 310 master fitters at over 130 stores which also includes a Club Champion University where all US fitters are required to attend for 4 weeks before selling at any studio.
Responsibilities
- Manage all schedules at Stores
- Including store appearance – internally and externally
- Merchandising
- DEMO clubs in store
- Partnerships with clubs, golf instructors, and corporations
- Manage all fitter performance
- Sales performance metrics
- Conversion, Average Ticket, upsell/cross-sell opportunities
- Controlling discounting
- Referral rate, repeat business
- Help establish weekly/monthly/yearly sales targets
- Weekly review calls
- Walk thru/review fittings and outcomes
- Call backs to customers for orders
- Touch bases with customers every 6 months
- Set sales/KPI targets
- Help determine base salaries
- Commission/bonus plans
- Annual/Quarterly Reviews
- Sales contests
- Continuing education for fitters
- Sales
- Product Knowledge
- Technology training
- Discounting
- Promotions
- Referral
- OEM
- Order submission
- Oversee Field to Build Shop/Operations relationship
- Answer questions/resolve issues
- Customer service issues addressed
- Interact frequently with customers
- Customer journey monitoring
- Ensure customer is being connected with and pushing for more interaction with our team (automated and manual via fitters)
- Pre-fit and post-fit customer calls
- Marketing Contribution
- Help establish promotions
- Contribution to price setting
Requirements
- Travel – domestically to Canada stores and to US HQ semi-annually
- Located in Toronto Ontario. Office will be located at our Toronto store and you will need to be at our Mississauga Store 1-2 days per week.
- Sales Leadership position - 5 years with a proven sales track record
- Proven personal sales performance against quotas or annual targets
- Working with a CRM system
- Must learn how to fit
- Go thru Club Champion University training in the U.S.
- Learn technology, how to walk thru a fitting, and perform the sales process
- Training background
- College Degree
- Responsible for a budget
- Avid Golfer
- Recruiting/Interviewing/Hiring experience
Job Type: Full-time
Pay: From $90,000.00 per year
Benefits:
- Dental care
- Extended health care
- On-site parking
- Paid time off
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
- Weekends as needed
Supplemental pay types:
- Bonus pay
- Commission pay
Experience:
- sales: 5 years (required)
Work Location: In person
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