CVM Campaign Specialist
1 month ago
Company Description
You will support our Lead CVM Campaign Manager to define, plan and deliver CVM campaigns that support our strategic initiatives.
You will engage, and brief cross functional teams (GTM, Marketing, Online, Retail, Contact Centre, Campaign Build etc.) on CVM programmes and support the delivery effort by attending planning, GTM forums, online team sprint meetings, etc.
Scoping and briefing the campaign requirements to Customer Communications (Marketing) such as segmentation, personalisation and automation requirements as well as creative, messaging and offers.
You will be responsible for understanding the impact of and responding to any changes in campaign proposition, offers/pricing, channel capability, channel issues / outages which will impact the squad programmes / activity. You will be responsible for final campaign sign off of your campaigns across channels and give final approval for deployment, ensuring delivery is on time and fit for purpose.
You will help enable defined KPIs to be achieved, whilst understanding CVM targets and performance and contributing to the squad performance targets by identifying opportunities to improve and optimise programmes. You will be a key member of the squad, attending squad agile ceremonies, working in the agile delivery model and ensuring the squad is efficient and successful.
Job Description
- Brief, coordinate and engage with cross functional teams to enable delivery of CVM xSell and upsell campaigns
- Drive commercial results through delivery of campaigns
- Continuously identify and drive improvements in programmes and their delivery for optimal performance
- Play a key role in the CVM squad and operate in the agile delivery model to ensure fast to market definition and delivery
Qualifications
- Experience in delivering multi and omni channel customer value growth campaigns
- Stakeholder management experience, comfortable influencing at all levels
- Experienced in working in cross functional teams
- CRM or growth / value management experience in B2C organisations and / or agency side
- Experience of working in an agile delivery model and using Jira to track workflow / delivery desirable
Additional Information
What you'll receive in return…
- Competitive annual salary, a performance based annual bonus & an additional 'flexible allowance' to spend on additional benefits, topping up your pension, or to be added to your salary.
- Salary range for this role start's at £37,200and exact salary will differ by job and experience
- Hybrid working between your home (2-3 days a week) and our brand new Reading HQ office at Green Park (2-3 days a week)
- 28 days annual leave + 8 bank holidays + 3 personal days annually, which increases with length of service
- Private Medical Insurance, Life Assurance and Income Protection
- Free mobile phone package & unlimited sim-card
- Free on-site car parking (including electric)
Our people make us who we are. We’re a diverse and inclusive bunch, and it’s important you can feel you belong here. We value everybody for who they are and what they bring to the table, supporting one another as we continue to deliver for our customers.
At Three we have a hybrid working arrangement in place as standard for office based employees, where employees work from a mix of office based location and working from their home in the UK to carry on their role.
Excluding retail, core hours at Three are between 10:00 and 16:00, with operating hours between 08:00 & 18:30. This allows employees to have a start time between 08:00 and 10:00 and finish time between 16:00 and 18:30.
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