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Marketing Specialist
4 months ago
Why join us?
Are you looking to join an innovative, global real estate company who builds communities and connects people to exceptional places? If so, we would love to tell you our story.
At Oxford, our culture is truly one of a kind. Across business lines and around the world, we embrace the complex and tackle opportunities with speed and agility. We are ambitious and humble, forward looking and service-focused. We get stuff done, and have fun doing it We take great pride in contributing to the communities where we live. We believe that what is good for the environment is good for business. Together we deliver exceptional experiences to our over 2 million daily customers.
Reporting to the Marketing Manager of Hillcrest, you will be part of an inspiring marketing team and brand builders who collaborate and execute industry-leading initiatives. This role will assist both the Hillcrest Mall and Upper Canada Mall marketing teams.
As a member of the team, your responsibilities and tasks include:
**Main tasks**:
Contribute to the annual planning of marketing communications for Hillcrest and Upper Canada;
Design and implement communication plans and advertising campaigns in a 360 vision;
Contribute to the development and execution of events, promotions, contests and activations and ensure budget and production monitoring (graphic elements, advertising and/or various needs);
Analyze the performance of campaigns and marketing initiatives under responsibility and make recommendations;
Assist the rental team specializing in the ideation and implementation of activations and experiential projects;
Collaborate with the digital marketing specialist in the development of digital actions and the development of the annual content strategy;
Ensure the management of the ecosystem and the contact points of Hillcrest and Upper Canada; in a global vision (signage, permanent display, SAC, web, digital experience, social media);
Contribute to the strategic thinking of brand positioning and tourism development initiatives;
Maintain excellent relationships with various partners, agencies, sponsors and media;
Ensure compliance with standards for the use of the brand image of Hillcrest and Upper Canada;
Contribute to press relations actions.
**Others**:
Keep up to date with industry trends and best practices;
Identify new opportunities to enhance the offer and generate relevant experiences for consumers;
Prepare various reports;
Ensure good communications with Oxford and/or colleagues at other properties;
Perform any other task deemed relevant by the Marketing Manager.
**Search criteria**:
4+ years of experience in the field of marketing, communications or any other experience deemed relevant;
University degree in marketing (advertising or public relations) or other relevant field;
Retail and shopping center experience an asset;
A creative and dynamic thinker who prioritizes a global vision of the company and its customers;
Deep understanding of social media and content trends to drive engagement;
High level of competence in budget management and event management;
Team spirit and interpersonal skills;
Ability to work in a fast-paced environment and manage multiple projects simultaneously with autonomy, rigor and professionalism;
Effective time management and a great sense of organization;
Ability to solve problems while maintaining a positive attitude
Excellent written skills and verbal skills
**Our story**:
Oxford Properties Group (“Oxford”) is a leading global real estate investor, asset manager and business builder. It builds, buys, and grows defined real estate operating business with world-class management teams. Established in 1960, Oxford and its portfolio companies manage approximately C$87 billion of assets across four continents on behalf of their investment partners. Oxford’s owned portfolio encompasses office, logistics, retail, multifamily residential, life sciences, hotels, alternatives and credit in global gateway cities and high-growth hubs. A thematic investor with a committed source of capital, Oxford invests in properties, portfolios, development sites, debt, securities, and real estate businesses across the risk-reward spectrum. Together with its portfolio companies, Oxford is one of the world’s most active developers with over 80 projects currently underway globally across all major asset classes. Oxford is owned by OMERS, the Canadian defined benefit pension plan for Ontario's municipal employees.
OMERS is committed to having a workforce that reflects the communities in which we live and work. We are an equal opportunity employer committed to a barrier-free recruitment and selection process. At OMERS inclusion and diversity means belonging. How we create a sense of belonging is through our employees and our vast network of Employee Resource Groups. Whether you are passionate about gender, pride, or visible minorities, we have groups that are focused on making a difference in all of our lives.
