Senior Commercial Brand Manager

4 weeks ago

Vaughan, Canada CPG Connect Full time

Senior Commercial Brand Manager (Consumer Goods)

Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Trade Marketing,Corporate Strategy
Years Experience: 6-8 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: May 14, 2024

Job Location:

Vaughan, ON

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Job Description

SeniorCommercial Brand Manager (Consumer Goods)

Our client, a leading Canadian company in the Importation,Distribution and Marketing of Best-in-Class Brands, is looking to hire a SeniorCommercial Brand Manager on a full-time, permanent basis.

Reporting to the Managing Director, EuropeanBrands, the Senior Commercial Brand Manager will take their passion for building brands atretail to the next level by leveraging insights from consumer, category, competitionand trends to build strong go-to-market plans that drive brand growth.

Our client’s head office is located in Vaughan,ON. Hybrid work modelsavailable. Please inquire for details.

RESPONSIBILITIES:

  • Develops, leads and executes strategic businessplans for brands to deliver against annual brand targets. Business planningwill include; go-to-market strategies, budgeting, promotion planning andexecution, demand planning, as well as market research.
  • Pitching plans to international clients,gaining alignment, funds to support and providing ongoing reporting on businessresults, programs and promotions.
  • Owns trade spend budget, and oversees allocation toachieve brand/company goals in sales and market share, including promotionaldeals, POS, swag, trade show materials, branded assets at retail locations andretail activation programs.
  • Owns the development andmanagement of the brand P&L
  • Oversees andcollaborates in the development of sales materials, category selling stories,and brand specific business plan presentations for Sales team.
  • Maintains in-depth understanding of the consumer,category, competition, and trends and transforms into insights andopportunities to grow brands.
  • Reviewing and analyzing data to providecosting & pricing recommendations.
  • Establishing distribution and householdpenetration targets for brands.
  • Provides strategic input into the overall short andlong-term new product development agenda including special formats and/ or newproduct launches.
  • Reviewing products in market, andrationalizing skus where needed to maximize success of brands at retailers.
  • Partnering with Sales to review and approveretail marketing programs and promotions, and analyzing program results to makerecommendations for continual improvement.
  • Partnering with Brand Marketing to review andapprove consumer facing programs and promotions, and analyzing promotionresults to make recommendations for continual improvement.
  • Collaborating with Sales on joint businessplans with retailers to achieve the total business plan.
  • Provides guidance on forecasting for innovationsand promotional programs working in close collaboration with Sales Operations,Brand Management and Procurement.
  • Plans regular meetings with clients andinternal teams to keep parties up to date on the state of the business.
  • Other duties as required.

EDUCATION:

  • Post Secondary Education (Business, Finance,Marketing, or related).

REQUIREMENTS:

  • 5+ year of trade marketing/ sales strategyexperience; consumer packaged goods experience within the food industry ideal.
  • In depth knowledge of CPG and Grocery Retailindustry.
  • Strong business and financial acumen, strategicthinking, tactical execution and analytical skills.
  • Ease with managing clients and presenting topartners and stakeholders.
  • Experience with syndicated data (i.e., Nielsen orIRI) and category management.
  • Proficiency with retail POS data platforms such asIRI, Precima, and Retail Link.
  • Comprehensive technical skills that include beingproficient in Microsoft Office.

SKILLS:

  • Growth mindset that translates into a passion for growingbrands at retail.
  • Quick-thinking, creative, hands-on, organizedproblem-solver.
  • Strong project management, with ability to managemultiple projects simultaneously.
  • Impeccable written and verbal communication skills.
  • Excellent listening, negotiation and presentationskills.
  • Action-oriented and results-driven.
  • Effectively engages, motivates, and leads others.
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