Senior Brand Manager

4 weeks ago

Vaughan, Canada Pizza Hut Canada Full time

Pizza Hut Canada is seeking a visionary Senior Brand Manager to join our dynamic team. Are you a curious, bold thinker with a passion for brand building? If so, you'll play a pivotal role in driving key marketing strategies, partnering closely with our franchisees. Reporting directly to the Chief Marketing Officer and collaborating with our Digital and Technology Teams, you'll lead the charge in shaping the future of our brand.

Key Responsibilities (include but are not limited to):

  • Oversee the strategic development and execution of national marketing promotions, translating the marketing vision into specific projects through the development of business cases and financial strategies.
  • Conduct/review market and consumer research to gather insights, develop promotion recommendations, and explore various methods to engage target markets.
  • Coordinate with cross-functional teams and agencies to manage our marketing calendar and initiatives across multiple channels, including food innovations and promotions, for TV, social media, digital, in-store POP, CRM and direct mail.
  • Proactively identify brand opportunities and challenges, analyzing financial performance, pulling data and deriving insights to generate innovative ideas and drive sales growth.
  • Manage vendor selection, relationships and budgets.
  • Take full responsibility for assignments, and their performance with financial reviews, optimizing planning before launch and assessing campaign performance afterward.
  • Develop and execute consumer communications to reinforce our national promotions, ensuring flawless execution with attention to detail and urgency.
  • Foster strong relationships with franchisees and cross-functional teams (Operations, Supply Chain, R&D, Finance), seeking their support and input into marketing initiatives.
  • Lead by example as a proactive team leader, promptly addressing marketing issues from cross-functional teams and franchisees.
  • Adapt to changing priorities and workload by embracing flexibility and taking on diverse projects and roles as necessary to meet business needs.

Key Qualifications:

  • Bachelor's degree in marketing or business, with 7-10+ years of experience in Marketing and/or advertising with a leading QSR, retailer or packaged goods organization, or equivalent.
  • 3+ years of managerial experience.
  • Leadership skills with the ability to lead diverse groups of operators, franchisees, and senior management through influence and persuasion.
  • Agile, high energy level, and a drive for results attitude that flourishes in a fast-paced environment.
  • Strong analytical skills and the ability to apply them in both financial and marketing contexts.
  • Excellent verbal and written communication and presentation skills.
  • Excellent project management and organizational skills, with the ability to multitask and prioritize effectively.
  • Paid Volunteer Day – A chance to give back to the cause dear to you
  • EAP Programs available to families as well Comprehensive benefits package
  • Life insurance, disability, and wellness programs
  • Retirement savings programs including RRSP and DPSP with employer contribution
  • Annual Performance Bonus
  • Education reimbursement for employees
  • Employee referral program

Why Us?

Pizza Hut, as part of the parent company Yum Brands, is a great place to be yourself, grow, and make a difference. Our values are the basis of our culture that fuels results. In this role, you will get visibility to the Global PH Innovation teams as well as the ability to adopt best practices from other markets to launch in Canada. You will also be able to champion Canadian best practices across countries & other Yum Brands.

We're building the world's most loved, trusted, and fastest-growing restaurant brands in partnership with the best franchise operators in the business.

Pizza Hut offers unparalleled development tailored to you as an individual. We know you’re not a one-size-fits-all and neither is your development plan. We’ll help you to grow from within in a way that’s unique to you. We have created several career development programs to help you become your best self and will be there to guide you every step of the way.

Empowering Your Success

We also believe that the most exciting project you’ll ever work on is YOU, but it’s not a solo effort. We have created several career development programs to help you become your best self and will be there to guide you every step of the way.

Accessibility and Accommodation

Pizza Hut Canada is an Equal Opportunity Employer committed to Equity, Inclusion, and Belonging. All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, sex, sexual orientation, disability, veteran or marital status, genetic information or other protected status, covered by federal and provincial law.

Pizza Hut Canada is committed to providing an inclusive and accessible work environment for all employees. As part of this commitment, we adhere to the requirements outlined in the Accessibility for Ontarians with Disabilities Act (AODA). Applicants that require accommodation in the job application process may contact PizzaHut.CanadaHR@yum.com for assistance.

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