TV Specialist

4 weeks ago

Old Toronto, Canada Rogers Communications, Inc. Full time
TV Specialist - Brand Integration

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Who we're looking for:

Rogers Sports and Media is looking for a Specialist, Branded Content TV to work in collaboration with campaign strategists, sales, and cross-functional teams while reporting into the Head of Original Programming.

This person will be responsible for executing on the integration strategy set out by Original Programming for the Rogers Sports and Media television brands including, Breakfast Television, Citytv, FX/FXX, Bravo, and the upcoming suite of specialty channels. If you're obsessed with changing media consumption trends, love to tell stories, and can't stop binging on world-class content, this role is for you.

What you'll do:

  • Work directly with production, account management, Elevate, and digital teams, at the inception stage, to execute multiplatform integration and sponsorship strategies.
  • Track and maintain documents related to the creation/production of client-driven brand integrated content.
  • Assist in managing campaign-level production budgets and outputs, and work with internal creative teams to execute integrations.
  • Present proactive and reactive opportunities to internal teams, agency partners, and client-direct.
  • Constantly explore new strategies and tactics to increase the value of our integrations and help find creative solutions to client challenges that create incremental revenue.
  • Help develop digital/social concepts that surpass client expectations and engagement benchmarks.
  • Help track campaigns working across cross-functional counterparts such as: Podcasts, Radio, Sportsnet, and TSC.ca.
  • Develop and foster Talent/Influencer opportunities and relationships.
  • Develop sales collateral and campaign wrap reports through data-driven storytelling.
  • Provide organizational, analytical, and communication support for Head of Original Programming and Executives on shows in development, production, and post-production.
  • Act as a liaison between Original Programming and Sales.
  • Assist in the creation and maintenance of internal tracking documents, charts, and spreadsheets.

What you bring...

  • Broadcast and digital video production expertise.
  • Demonstrable experience in working in a fast-paced client-facing role.
  • Understanding of branded content and social engagement strategies.
  • Ability to apply data to both strategic direction and performance benchmarking. Must possess a desire to positively impact culture and collaboration.

What in it for you:

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

  • Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
  • Company matching contributions to charities you support.
  • Rogers First: priority in applying to internal roles of interest.

Wellness Programs:

  • Homewood employee & family assistance program.
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions.
  • Low or no-cost fitness membership with access to virtual classes.

Our commitment to the environment and diversity:

  • Work for an organization committed to environmental protection.
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities, and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in-office work best for you

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Broadcasting & Programming
Requisition ID: 313484

At Rogers, we believe the key to a strong business is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. You matter to us For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Rogers Sports & Media

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