Marketing Specialist

5 months ago

Toronto, Canada Rogers Communications Full time

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

**Marketing Specialist TV Brands**

**Who we’re looking for**:
**What you’ll do**:

- Contribute to the brand strategy across the TV portfolio, developing the insight-driven roadmap for marketing-led growth
- Ensure the individual brand identity is consistent across all consumer touchpoints
- Assist with strategic planning and the full-year campaign planning process across the TV brands, with audience reach, acquisition and engagement in mind
- Contribute to the brand presence and content development across social media channels. Planning social media roll out campaigns (organic & paid), create and develop original social content, daily activity across socials and maintain community engagement.
- Leverage insights, analytics and trends to inform marketing and campaign strategies, in order to determine key tactics to grow audiences in both traditional and digital media environments
- Work collaboratively with programming, sales, digital and content/editorial teams to provide insights, ideate and produce best-in-class communications that drives ratings and revenue goals
- Support the Manager in agency planning and budget management process, taking the lead on key projects, and ensuring campaigns are delivered on time and on budget
- Be the knowledge base for all marketing touchpoints clearly articulating campaign goals and objectives to agency and creative partners to deliver effective marketing solutions
- Identify opportunities to grow brand visibility amongst core audience targets
- Ensure campaign delivery processes are clearly articulated to all stakeholders to manage the end-to-end process with internal and external partners, never missing a deadline
- Work closely with internal content and media teams optimize campaign effectiveness and achieve tactical objectives on owned and operated channels
- Contribute to a strong team culture of passionate marketing professionals, sharing insights and plans to ensure full team understanding and support
- Contribute to budget planning and executional excellent

**What you bring**:

- A solid understanding of the Canadian media environment and strong knowledge of the TV / entertainment industry
- Understanding and knowledge of social media - IG, FB, X, YouTube, Tik Tok
- Photoshop skills
- Experience in brand management, advertising development and/or campaign planning
- 3+ years marketing experience, with proven ability to work collaboratively with cross-functional teams to achieve campaign goals
- An analytical lens to maximise campaign performance and drive business growth via all advertising channels
- Demonstratable knowledge of broadcast, streaming and digital media
- Strong attention to detail with proven experience in development and delivery of high-profile, multi-channel campaigns
- Demonstratable experience across a broad range of media and an understanding of the purpose of media in the marketing funnel
- A proven ability to build strong and successful relationships with key stakeholders, taking initiative to help deliver results
- Strong work-ethic and a desire to contribute to a team that is focussed on success

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 311747

Posting Notes: Rogers Sports & Media

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