Director, International Student Recruitment

3 weeks ago

Old Toronto, Canada Yorkville University Full time

About Us:

We are looking for visionaries, change-makers, and self-starters who are seeking more from their career. Change begins with the small decisions we make each day to support each other and strive to create inspiring educational experiences for all students, no matter where they are or how they learn. This concept connects deeply to the idea that, in choosing a career with Yorkville University, you will have the opportunity to push boundaries, flex your creativity, and inspire positive change for many people.

If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.

Who we need:

Reporting to the Vice-President, Student Recruitment, the Director of International Student Recruitment is accountable for setting metric-driven targets and objectives, managing internal/external partnerships, driving funnel growth and optimal conversion performance, optimizing existing marketing performance, identifying strategic market expansion, achieving optimal geographic and source channel diversity, and spearheading outbound international recruitment activities.

What you will do:
  1. Design, implement and advance international student recruitment strategies informed by data and industry experience to meet the organization’s new student start growth targets.
  2. Implement a centralized and intentional strategic international recruitment partnership strategy focused on establishing and nurturing relationships with members of government, recruitment agents, and higher/secondary-education institution staff.
  3. Be the key institutional expert in trends, best practices, and policy changes that might impact the ability to achieve international recruitment targets.
  4. Be the key decision driver in partner engagement including the development of policy and procedures that streamline and elevate YEC’s business relationships.
  5. Build, iterate, and refine recruitment tactics in relation to pipeline management.
  6. Build, propose, justify and sustain the yearly financial OPEX required to support and achieve the yearly international start targets.
  7. Support and guide the marketing team in the development of differentiated international collateral, materials, promotional campaigns, and targeted performance marketing.
  8. Consistently seek feedback from student applicants and recruitment partners to maintain and elevate an industry-leading high-touch, consultative international student applicant journey.
  9. Lead offshore recruitment and sales efforts by maintaining and enhancing sales functions, processes, and strategies.
  10. Collaborate with cross-functional colleagues across the organization on promotional initiatives.
  11. Support senior leadership in the review of existing programs, policies, procedures, technologies, and resources.
  12. Act as the senior international student recruitment advisor for the organization.
  13. Act as a brand ambassador for the staff and faculty and promote a positive corporate culture.
What you bring:
  1. 10+ years of experience in direct international student recruitment or education.
  2. 5+ years of direct experience working with secondary and post-secondary partnerships.
  3. Adept at analyzing, synthesizing, and leveraging international recruitment-related data.
  4. Bachelor’s or master’s degree in marketing, business administration or a related discipline.
  5. Ability to demonstrate strong knowledge and experience in lead generation, sales/recruitment techniques, and marketing strategies.
  6. Experience in people leadership.
  7. Experience in implementing localized international marketing campaigns.
  8. Experience working a wide variety of global markets.
  9. Experience in leading remote/disbursed teams.
  10. Strong collaborator with academic business acumen.
  11. Advanced verbal and written communication skills.
  12. Knowledge and experience working with a variety of languages and cultures is considered an asset.
What's in it for you:

We provide a transformative, accessible and flexible higher education environment. Our team shares a passion for learning, teaching, and growing. We nurture an inclusive, supportive, and diverse work environment throughout our three campus locations.

  • Health Benefits
  • Dental Coverage
  • Retirement Savings Plan
  • Competitive Salary
  • Incentives and rewards
  • Career growth
  • Free Tuition for all Yorkville University Programs
  • Employee and Family Assistance Program
Join us:

We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest now.

Diversity, equity and inclusion are a critical component of life at Yorkville Education Company and we are committed to making these values an integral part of our culture.

Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). If you require accommodation for disability, please notify our People Team.

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