Media Acquisition Marketing and E-Commerce Lead

2 months ago

Montreal, Canada Proforce Personnel Full time

Thanks in advance, but if you do not have a valid work permit please don't apply to this position

Our client, a leading manufacturer of everyday luxury lifestyle menswear, is looking for a Media Acquisition Marketing Lead and E-Commerce Coordinator to join their team

As our Media Acquisition Marketing Lead & E-commerce Coordinator, you will be responsible for developing and executing paid media strategies that drive traffic, revenue, and customer acquisition for our clients online retail and ecommerce stores. The ideal candidate should have experience in managing paid media campaigns across various channels, including Google Ads, Facebook, Instagram, and other digital advertising platforms and/or working with agencies to lead the direction of the paid media management and optimization.

This position will report directly to the head of E-commerce, VP Strategic Business Development and to the Chief Operating Officer, and also on a dotted-line basis to the CEO, and the Managing Director of Commercial Strategy. The successful candidate will work collaboratively and closely with other outside marketing agencies and each brand’s separate teams in the following areas: media planning, web merchandising, brand marketing, and sales. Both brands have experienced significant online sales growth and have excellent opportunities for future increases.

Key Responsibilities: Both Ecommerce StoresMedia Acquisition Marketing Lead
  1. Develop and implement paid media strategies to increase traffic, revenue, and customer acquisition for our retail e-commerce stores.
  2. Monitor/Manage and optimize paid media campaigns to ensure maximum ROI and performance via agency partners across multiple channels, including Google Ads, Facebook, Instagram, Affiliate and other platforms.
  3. Analyze campaign performance and adjust strategies to optimize for key metrics, including ROAS, CPA, and conversion rate.
  4. Conduct keyword research and create ad copy that is both compelling and effective.
  5. Collaborate with agency partners to set campaign objectives, budgets, and KPIs and support the Head of E-commerce to manage budgets for all paid media campaigns to ensure maximum efficiency and ROI.
  6. Collaborate with the creative team to develop engaging ad creatives that resonate with our target audience.
  7. Develop and maintain segmented audiences and tracking of customers for personalized ad targeting.
  8. Monitor and stay up-to-date with industry trends and best practices to continually improve paid media strategies.
  9. Work closely with other members of the marketing team to ensure all campaigns are aligned with overall marketing objectives.
  10. Provide regular reports and insights to stakeholders on campaign performance and recommendations for future optimization.
  11. Identify opportunities for expansion into new paid media channels and work with cross-functional teams to execute on those initiatives.
E-commerce Coordinator Support
  1. Work closely with the Head of E-commerce and Product Merchandiser with select tasks to optimize the e-commerce platform's user experience, product presentation, and conversion rate.
  2. Collaborate on the development and execution of promotions, product launches, and merchandising campaigns.
  3. Assist in conducting A/B tests and other experiments to drive continuous improvement and optimize conversion rates.
Requirements
  1. Bachelor's degree in Marketing, Business Administration, or related field.
  2. 2+ years of experience in managing paid media campaigns for e-commerce or retail companies.
  3. Proficient in using Shopify, Google Ads, Facebook Ads Manager, and other digital advertising platforms.
  4. Strong analytical skills with the ability to analyze campaign data and adjust strategies accordingly.
  5. Excellent communication and collaboration skills with the ability to work cross-functionally.
  6. Familiarity with A/B testing and experimentation to optimize campaigns.
  7. Experience with Google Analytics and other analytics tools to track and measure campaign performance.
  8. Strong skills with PowerPoint and Excel.
  9. Knowledge of SEO and SEM best practices and their impact on paid media strategies.
  10. Strong attention to detail and ability to multitask in a fast-paced environment.
  11. Passion for staying up-to-date with the latest trends and technologies in digital marketing.
  12. Needs to be a problem solver, thrive in fast-paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross-functional teams.
  13. Strong English language written skills.
  14. Knowledge/experience/interest in men’s fashion a plus.
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