CRM & Consumer Experience Manager
2 weeks ago
Job title: Manager, CRM & Consumer Experience
Reports to: Director, Digital Shared Services
Company overview
Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves.
At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service.
Job purpose
The role of Manager, CRM & Consumer Experience is responsible for developing and managing customer-centric marketing programs across all channels including physical stores, eCommerce, customer care, eRetail and paid media. This role will focus on delivering profitable, long-term customer relationships that increase our customer lifetime value and provide incremental sales across the Shiseido brand portfolio.
This position is responsible for generating consumer data insights and creating actionable and strategic plans that drive business results. Reporting to the Director, Digital Shared Services, this person will be the expert for Shiseido Canada customer data taxonomy.
Duties and responsibilities
CRM:
- Lead CRM campaign strategy including developing, testing and optimizing omnichannel marketing communications to deliver customer retention and brand loyalty.
- Leverage CDP to develop consumer insights and to formulate testing strategies against database (Email / SMS)
- Establish and manage to CRM KPIs for Shiseido Canada brand portfolio
- Manage digitization of fragrance loyalty program and drive customer opt-in.
- Deliver on name collection and customer acquisition targets for the Shiseido brands across retail, eCommerce and mobile PR events
- Responsible for CRM analytics reporting to influence and drive marketing decisions, in partnership with an agency and ADX analytics team
- Track, evaluate, and share program learnings / performance across the organization
- Be the local expert in customer data taxonomy and availability of customer insights for analytics
- Responsible for the quality of customer data collected including data cleansing and feed management to help inform targeting strategies
Consumer Experience:
- Manage customer care team (internal & Goldline) to ensure delivery of best-in-class customer service, overseeing maintenance of customer care scripts, Shiseido policies and procedures, and usage of software applications such as Salesforce Service Cloud, Sterling, Application console, Relate and Touchpoint
- Application of Virtual Consultation strategies to provide excellent customer experience and in turn, further development as sales channels
- Maximize the PowerReviews platform to ensure information gathered informs the Voice of the Consumer report; oversee the response to Canadian specific inquiries / comments within the channel
Upholding the Shiseido Corporate and Brand Values
- Representing the brand image and upholding the brand values and standards in corporate and public settings
- Communicating the Shiseido story and corporate culture
- Positive and cooperative attitude to be proactive, reactive and creative problem-solving abilities to evolve with market conditions
Qualifications
- Minimum 5 years of CRM and/or Direct Marketing experience ideally within the CPG industry
- Proven experience leading customer acquisition programs via direct response, brand marketing experiences and loyalty programs.
- Demonstrated skills for translating consumer behavior data to actionable marketing insights.
- Genuine passion for technology and openness to new ideas
- Self-starter with solid analytical, negotiating and organizational skills
- An active networker who is ambitious and values collaboration
- Must be detail-oriented with the ability to easily multi-task as needed
- Strong communication and organizational skills
- Knowledge of Sales Force Marketing Could platform
- University Degree or College Diploma
- Some travel required
-
CRM & Consumer Experience Manager
1 week ago
Markham, Canada Shiseido Full timeJob title : Manager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Company overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
1 week ago
Markham, Canada Shiseido Full timeJob title : Manager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Company overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
1 week ago
Markham, Canada Shiseido Full timeJob title : Manager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Company overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
1 week ago
Markham, Canada Shiseido Full timeJob title : Manager, CRM & Consumer Experience Reports to:Director, Digital Shared ServicesCompany overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
Found in: Appcast CA C2 Glassdoor - 1 week ago
Markham, Canada Shiseido Full timeJob title: Manager, CRM & Consumer ExperienceReports to: Director, Digital Shared ServicesCompany overviewShiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
Found in: Appcast CA A2 P - 7 days ago
Markham, Canada Shiseido Full timeJob title: Manager, CRM & Consumer ExperienceReports to: Director, Digital Shared ServicesCompany overviewShiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
Found in: Whatjobs CA C2 - 1 week ago
Markham, Canada Shiseido Full timeJob title : Manager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Company overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
Found in: Jooble CA O C2 - 7 days ago
Markham, ON, Canada Shiseido Full timeJob title : Manager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Company overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled...
-
CRM & Consumer Experience Manager
Found in: Jooble CA O C2 - 2 weeks ago
Markham, ON, Canada EightSix Network Inc Full timeJob title : Manager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Company overview Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and...
-
CRM Salesforce Manager
Found in: Jooble CA O C2 - 2 weeks ago
Markham, ON, Canada EightSix Network Inc Full timeManager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s...
-
CRM Salesforce Manager
Found in: Jooble CA O C2 - 7 days ago
Markham, ON, Canada Shiseido Full timeManager, CRM & Consumer Experience Reports to: Director, Digital Shared Services Shiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo and is one of the oldest cosmetic companies in the world. With over 140 years of dedicated service, superior products and unparalleled technology, Shiseido’s...
-
Sage CRM Consultant
Found in: Talent CA C2 - 7 days ago
Markham, Canada IWI Consulting Group Full timeSage CRM Consultants are given the responsibility for the implementation of Sage CRM and 3rd party software products.Qualifications:Good knowledge of CRM.Good knowledge of windows and Unix servers.Good customer relationship / solution provider.Must have reliable transportation / with a valid “G” license.Must have excellent, organizational, interpersonal,...
-
Marketing Intern
13 hours ago
Markham, Canada Signify Full timeMarkham, Canada Category Marketing Posted Date 04/29/2024 Job Id 349701 We’re looking for a **Marketing Intern** to join our **Consumer Marketing Team** in **Markham.** Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build...
-
Content and Creative Excellence Manager
7 days ago
Markham, Canada Kenvue Full time**Content and Creative Excellence Manager (10 Months Contract)**-2206087191W **Description** Johnson & Johnson Consumer Health is currently recruiting for a Content and Creative Excellence Manager (10 Months Contract) based out of Markham, Ontario! **Johnson & Johnson New Planned Consumer Health Company,** based in Skillman, N.J., is one of the world's...
-
Coop Assistant Engineer Consumer Business Analyst
Found in: Talent CA C2 - 5 days ago
Markham, Canada Huawei Technologies Canada Co., Ltd. Full timeOur team has an immediate 8 months Co-op opening for an Assistant Engineer.Responsibilities:Conduct comprehensive technology and product analysis to track and predict trends in mobile devices, wearables, and associated software and hardware sectors.Develop insightful reports on market dynamics, consumer preferences, and emerging trends in the mobile and...
-
Co-op Assistant Engineer
1 day ago
Markham, Canada Huawei Technologies Canada Co., Ltd. Full timeOur team has an immediate 8 months Co-op opening for an Assistant Engineer. Responsibilities: Conduct comprehensive technology and product analysis to track and predict trends in mobile devices, wearables, and associated software and hardware sectors.Develop insightful reports on market dynamics, consumer preferences, and emerging trends in the mobile and...
-
Business Development Manager-Medical
Found in: Jooble CA O C2 - 7 days ago
Markham, ON, Canada Yep Ads Full timeWe are a premiere performance online network, specializing in the full spectrum of mobile offers: cost-per-acquisition, app install, mobile lead gen, web-based mobile products and mobile-formatted online services and goods. We are the leaders in the performance digital marketing, with extensive experience with advertising and product development for a wide...
-
Marketing Communications Specialist
1 day ago
Markham, Canada CM2 Solutions Inc. Full timeCM2 supports Marketing and Customer Relationship Management (CRM) activities at General Motors of Canada. General Motors of Canada markets Chevrolet, Buick, GMC and Cadillac vehicles through Canada’s largest automotive dealer network. GM Canada employs more than 7,700 people across the country and is a recognized leader in recognized leader in innovation,...
-
Co-op Assistant Engineer
Found in: Jooble CA O C2 - 3 hours ago
Markham, ON, Canada Huawei Technologies Canada Co., Ltd. Full timeOur team has an immediate 8 months Co-op opening for an Assistant Engineer. Responsibilities: Conduct comprehensive technology and product analysis to track and predict trends in mobile devices, wearables, and associated software and hardware sectors. Develop insightful reports on market dynamics, consumer preferences, and emerging trends in the mobile...
-
Customer Care Representative
13 hours ago
Markham, Canada Merieux NutriSciences Full timeMarkham Regular **MERIEUX NUTRISCIENCES** As a trusted partner, our Public Health mission is to make food systems safer, healthier and more sustainable. Throughout our global network in 27 countries, we offer to our customers a wide range of testing and innovative solutions dedicated to preventing health risks related to food, environment and consumer...