Social Media Strategist

4 weeks ago

Old Toronto, Canada Nexus Systems Group Inc. Full time

Job Description – Social Media Strategist
Location Address: Toronto – hybrid, 6 per month in-office
Contract Duration: 1 year, adjustable start date (preferably September 3, 2024)
Possibility of extension & conversion to FTE: YES
Number of Positions: 1
Schedule Hours: 9am-5pm Monday-Friday
Reason: Backfill + additional workload

Story Behind the Need
Business group: Brand Management
Our banking client is looking for a Social Media Strategist to work alongside a team of strategists, account managers, designers, and content experts to develop and execute best-in-class social strategy across global social media channels. This position is an integral part of the team and will contribute to the strategic and creative thinking of the Social & Content team.

Candidate Value Proposition:
The successful candidate will have the opportunity to gain experience across different digital touchpoints. There is opportunity for FTE. There are great experts in the firm the candidate can learn from, but will also be encouraged to have strong social acumen, experience, and curiosity.

Typical Day in Role:

  1. Champion a client-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
  2. Be accountable for supporting the implementation and optimization of Scotiabank’s Social Media strategy across global markets.
  3. Define relevant social media KPIs, measure and analyze ongoing progress for future optimizations.
  4. Oversee social media content development, including ideation, creation, social copywriting, content calendar management, and publishing of social-first content, with a focus on TikTok and scriptwriting.
  5. Work with multi-media designers to ensure content is informative, engaging, and entertaining.
  6. Strong understanding of social paid media to ensure content is timely, engaging, and targeted to the relevant audience.
  7. Stay up to date with latest social media best practices, partners, trends, tools, and technology.
  8. Develop strong relationships with relevant influencers across Canadian markets to activate campaigns and initiatives.
  9. Champion a high-performance environment and contribute to an inclusive work environment.

Candidate Requirements/Must Have Skills:

  1. 5+ years of experience as a Social Media strategist agency or brand side
  2. Deep understanding of social media metrics and best practices
  3. Experience managing and developing social media content calendar for a brand
  4. Advanced platform knowledge, including TikTok, Instagram, Facebook, X, LinkedIn, Threads, Pinterest, and Snapchat
  5. Familiarity with social media paid acquisition
  6. Strong writing skills are required

Candidates should submit links to social accounts they have managed (and the dates they worked on them), examples of social posts they've published/written, and links to their online portfolio.

Nice-To-Have Skills:

  • Experience with social publishing platforms, social analytics tools, and social listening

Soft Skills Required:

  • Critical thinking and great leadership skills
  • Strong interpersonal, presentation, and communication skills
  • Curiosity and a desire to grow within the Bank
  • Organization and time management

Best vs Average candidate:
The best candidate is someone who has a track record of managing brands' social media (TikTok would be exceptional). Someone who is very good at writing. Someone with a strong analytical mind who can create reports using Excel and PowerPoint, and someone who has solid experience gathering, analyzing, and implementing data to optimize content creation and strategy.

Education:
Degree in marketing, public relations, communications, or relevant field

Candidate Review & Selection:
2 rounds –
1st Hiring Manager and Senior Manager - 45 mins each – MS Teams Video - Talk about previous experience and writing samples - Situational questions
2nd Hiring manager, Senior manager, Design Manager and colleagues - Get to know the candidate and make sure the candidate will fit into the role/team

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