Social Media Strategist

2 months ago

Toronto, Ontario, Canada Company 1 - The Manufacturers Life Insurance Company Full time
About the Role

We are seeking a highly skilled and innovative Social Media Strategist to join our team at Company 1 - The Manufacturers Life Insurance Company. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive social media strategies to enhance our brand awareness, engage with our target audience, and drive customer acquisition and retention.

Key Responsibilities
  • Develop and implement a strategic social media plan to support our brand and business objectives.
  • Manage and maintain all social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
  • Create and curate engaging and relevant content for social media posts, including articles, videos, infographics, and other multimedia content.
  • Monitor and analyze social media performance metrics and provide regular reports to track the effectiveness of social media campaigns.
  • Collaborate with internal teams to align social media activities with overall business goals.
  • Stay up-to-date with industry trends and best practices in social media marketing and incorporate them into our strategy.
Qualifications
  • Bachelor's degree in marketing, communications, or a related field.
  • Proven experience as a social media manager or similar role, preferably in the financial services industry.
  • Strong understanding of social media platforms, algorithms, and best practices.
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity.
  • Proficiency in social media management tools and analytics platforms.
  • Ability to work independently and as part of a team in a fast-paced environment.
About Us

Company 1 - The Manufacturers Life Insurance Company is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

What We Offer

We offer eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence.

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