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Head of Marketing

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Old Toronto, Canada Stackr Labs Full time

Stackr aims at fostering the next generation of web3 applications through a cutting-edge Micro-Rollup framework to build scalable, secure solutions with a focus on state isolation. Unlike traditional rollups, Stackr’s micro rollups target specific, modular components of a blockchain system, optimizing them for speed, efficiency, and scalability. This framework enables the creation of custom state machines, allowing developers to manage state transitions with minimal overhead, leading to faster processing and reduced resource consumption.


About The Role

Stackr Labs is seeking a remote full-time Head of Marketing to grow the Stackr brand, community, and demand for our micro-rollup SDK among developers. This role is an opportunity to build a marketing strategy and team from the ground up around a revolutionary new technology and an exceptional user-obsessed team.


Responsibilities include driving marketing initiatives, multi-channel marketing and content planning.


We are seeking a dynamic and strategic Head of Marketing to join our leadership team. In this pivotal role, you will drive our marketing initiatives to new heights, leveraging your expertise to enhance our brand presence and engagement across multiple channels. As the Head of Marketing, you will develop and implement comprehensive marketing strategies that align with our business objectives, engage our target audience, and promote our cutting-edge services. You will build a talented marketing team over time, fostering a culture of creativity and collaboration while ensuring that our campaigns are data-driven and results-oriented. This position demands a visionary leader who can not only conceptualize and execute marketing plans but also analyze market trends, customer insights, and competitive landscapes to inform strategic decision-making.


Responsibilities

  1. Build and lead Stackr’s marketing team to support your marketing strategies
  2. Develop and maintain the Stackr brand, including mission statement, tagline, communication framework, and brand pillars
  3. Communicate our vision and build excitement for Stackr’s role within the broader crypto ecosystem
  4. Manage public relations, media relationships, major announcements, newsletters, and events for maximum impact
  5. Build and execute a content calendar to keep the community informed and excited about project developments
  6. Execute growth marketing campaigns to attract key network participants, such as node operators, developers, grant applicants, and partners
  7. Grow and manage a thriving, supportive community for our major stakeholders—developers, operators, users, and investors
  8. Develop and execute a content roadmap that educates and generates excitement for the protocol

Requirements

  1. Prior experience in a leadership position, encompassing a minimum of 4 years within blockchain infrastructure
  2. Demonstrates a high degree of autonomy and intrinsic motivation, ready to assume responsibility and make informed decisions. You will proactively communicate our marketing needs
  3. Proficient in growth marketing, encompassing marketing campaigns, as well as viral and social media strategies and techniques
  4. Expertise in content distribution with a robust network of public relations outlets
  5. Crypto-native with a comprehensive understanding of the cryptocurrency culture, its language, and the mindset of its audiences across various social channels and media touchpoints
  6. Knowledgeable in Web3 concepts, particularly regarding developer infrastructure, trends, and communities, capable of conveying complex ideas in an accessible and engaging manner
  7. A proven history of developing and implementing successful marketing campaigns
  8. A strong grasp of digital marketing channels and tools, including Twitter, SEO, and Farcaster, coupled with an extensive network that can be utilized for partnerships
  9. Exceptional communication and writing skills, with the ability to produce compelling content
  10. A creative thinker capable of generating innovative ideas for content and campaigns that stand out
  11. An analytical mindset, experienced in utilizing data to inform marketing strategies

Benefits

  1. Innovative Environment: Join a company that’s at the forefront of web3 technology, driving the future of blockchain with our cutting-edge Micro-Rollup framework. You'll be part of a team that is passionate about experimentation and pushing boundaries
  2. Impactful Role: Take ownership of building and shaping the marketing strategy from the ground up. Your work will have a direct impact on growing the Stackr brand and community, playing a pivotal role in the broader crypto ecosystem
  3. Autonomous and Creative: We value autonomy and creativity, giving you the freedom to execute your vision. You'll have the opportunity to innovate and lead marketing initiatives that resonate with our developer community and broader audience
  4. Supportive and Collaborative Team: Work with a dedicated, user-obsessed team that values collaboration and open communication. We are passionate about our mission and are committed to supporting each other as we build something truly revolutionary
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