Head of Marketing Strategy

2 weeks ago


Old Toronto, Ontario, Canada Hypercare Full time
Job Title: Head of Marketing

Hypercare is seeking a seasoned marketing professional to lead our marketing team and drive the overall marketing strategy to accelerate growth, enhance brand awareness, and position our company as a market leader in the clinical communication and collaboration space.

About the Role:

The Head of Marketing will be responsible for developing and executing a comprehensive marketing strategy aligned with the company's business objectives, focusing on demand generation, brand positioning, and market penetration.

Key Responsibilities:
  • Develop and execute a marketing strategy that drives revenue growth and customer engagement
  • Oversee multi-channel demand generation campaigns, including content marketing, SEO/SEM, email marketing, social media, events, and webinars
  • Strengthen the company's brand presence and thought leadership in the healthcare technology space through strategic messaging, PR, and content creation
  • Establish KPIs, measure marketing performance, and optimize campaigns based on data-driven insights
  • Manage the marketing budget, ensuring efficient allocation of resources to achieve the best ROI across all marketing initiatives
  • Foster strong relationships with customers through targeted campaigns, case studies, testimonials, and events
  • Conduct market research and competitive analysis to identify industry trends, customer needs, and growth opportunities
  • Build, lead, mentor, and grow a high-performing marketing team, including digital marketing, content, product marketing, and communications professionals
Requirements:
  • 8+ years of marketing experience, with at least 3-5 years in a leadership role within the B2B healthcare or technology sector
  • Experience building and scaling a marketing team at a Series A to C company, ideally in the B2B healthcare space targeting medium to large enterprises with an Annual Contract Value (ACV) of $50K+ USD
  • Proven track record of developing and executing successful marketing strategies that drive growth in a B2B environment
  • Strong experience in demand generation, product marketing, and brand positioning
  • Exceptional leadership and team management skills with the ability to inspire and motivate a diverse team
  • Analytical mindset with expertise in using sales and marketing analytics tools (e.g., Google Analytics, Salesforce) to drive decision-making
  • Excellent communication skills, with the ability to present ideas and results clearly and persuasively to stakeholders at all levels
  • Strong understanding of the healthcare industry, including regulatory considerations and market dynamics, is highly desirable
What We Offer:
  • Healthcare and dental benefits
  • 15 days paid vacation per year, accrued annually
  • 5 days of personal days per year (on top of paid vacation per year)
  • 10 days paid sick leave
  • Stock options
  • Ability to work remotely while having opportunities to meet the team in person

Hypercare is an equal opportunity employer and welcomes applications from diverse candidates.



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