Sr. Manager, Growth Marketing

Join to apply for the Sr. Manager, Growth Marketing role at Open Farm Pet. About Us At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with team members across the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing good for all animals and the environment. The Opportunity In our accelerated growth journey and mission to Do Some Good® for animals and the planet, we're looking for a creative, analytical, and performance‑minded marketer to join our team as Senior Manager, Growth Marketing. Reporting to the VP of Growth Marketing, you'll play a pivotal role in driving Open Farm's acquisition and retention efforts—with a strong focus on Paid Social strategy and performance optimization. You'll combine a deep understanding of creative storytelling with advanced analytical thinking to test, measure, and scale what works. This is an exciting opportunity for someone who loves both the art and science of growth marketing—someone who can interpret data to inspire creative decisions, own the creative strategy, drive measurable impact, and help scale a purpose‑driven brand that does good for animals and the planet. What You Will Own and Drive Lead and Optimize Paid Social Growth In conjunction with agency partner, own day‑to‑day Paid Social execution across Meta and emerging platforms—developing, launching, and optimizing campaigns to achieve acquisition, efficiency, and CAC/New Customer goals. Partner with Brand and Creative teams to guide ad development—translating performance insights into actionable creative briefs that elevate storytelling and drive conversions. Continuously test and iterate on creative, audience targeting, placements, and platforms to identify breakthrough performance drivers. Develop and maintain a structured creative testing and persona roadmap, balancing rapid experimentation with brand integrity. Analyze creative and campaign performance to uncover insights that inform broader growth and creative strategies. Own, track and test customer experience from ad view through landing page experience. Support Multi‑Channel and Lifecycle Growth Collaborate on cross‑channel acquisition initiatives spanning Google Ads, affiliate, podcast, and direct mail to support efficient customer growth. Partner with CRM and eCommerce teams to improve lifecycle performance through segmentation, automation, and retention programs. Monitor customer payback, LTV, LTV:CAC and retention metrics to ensure sustainable, profitable growth across all cohorts. Bring Analytical Rigor to Every Decision Build dashboards, reports, and models that turn marketing data into clear business insights. Analyze creative—including personas, themes, and engagement data—to build and guide the creative strategy. Work with agency partners to structure reporting optimizations in an easy‑to‑understand way, with data at the center of every decision. Leverage data visualization, attribution, and analytics tools (e.g., GA4, Looker, Triple Whale, MMM, or MTA) to measure incrementality, CAC and ROI. Partner with the Vice President of Growth Marketing to inform budget allocation, forecasting, and channel investment decisions. Use data storytelling to influence creative strategy and ensure every campaign decision is backed by insight. Collaborate and Elevate Work closely with internal teams and agency partners to ensure alignment on strategy, execution, and creative direction. Share insights and best practices across marketing functions to strengthen creative effectiveness and analytical capability. Stay at the forefront of Paid Social trends, tools, and algorithms—bringing fresh, data‑informed thinking to how we grow and engage our audience. What You Bring to the Table 6–8 years of growth or performance marketing experience, ideally within a high‑growth DTC or omnichannel brand. Deep hands‑on experience in Paid Social marketing (Meta, TikTok, and emerging platforms). Proven ability to translate creative testing and performance data into actionable insights that drive efficiency and growth. Strong analytical skills and proficiency with Excel/Google Sheets for forecasting, modeling, and reporting. Experience with marketing analytics and attribution platforms (e.g., GA4, Looker, Triple Whale, or MMM/MTA frameworks). Ability to bridge creative and analytical worlds—comfortable partnering with designers, copywriters, and analysts alike. Highly collaborative, curious, and motivated to experiment, learn, and deliver measurable results. Passion for purpose‑driven brands and Open Farm's mission to Do Some Good®. What We Offer You — It's the Perfect Package An opportunity to grow, develop, and thrive within a mission‑driven, dynamic, and fast‑growing company alongside thoughtful and passionate individuals. Competitive compensation and a full suite of benefits—including a monthly pet feeding program for someone who loves to keep their pet well‑fed year‑round. Great office culture (with lots of adorable pets) where your pet interrupting a video call or meeting is the norm. Comprehensive healthcare coverage and RRSP plans with company match. Discounted food, apparel, and insurance for your furry family members. PTO plus company‑wide wellness and personal days to support your wellbeing. Volunteer days to give back to our community. Our Values We Raise the Bar | We Open the Barn Doors | We Graze Lightly | We Are Customer Obsessed | We Are One Team | Win‑Win Partnerships To learn more about Open Farm, follow us on Instagram and LinkedIn. Open Farm values diversity in its workforce and encourages applications from all qualified individuals. Applicants requiring a disability‑related accommodation at any stage of Open Farm's recruitment process should contact . As required by legislation, Open Farm will consult with applications requesting such an accommodation to ensure that Open Farm's recruitment process takes into account their accessibility needs. Referrals increase your chances of interviewing at Open Farm Pet by 2x. Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Food and Beverage Services #J-18808-Ljbffr