Sr. Product Manager, Marketing Technology

Sr. Product Manager, Marketing Technology Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®. Sr. Product Manager, Marketing Technology | Toronto, ON Please note the Loblaw hybrid work model is 4 days in office What You’ll Do Own the vision and roadmap for tools that support campaign planning, audience targeting, content assembly and execution, and content storage, ensuring they align with Marketing goals. Unlock efficiency and growth within Loblaw’s creative and campaign advertising process by delivering artificial intelligence capabilities. Use data‑driven insights to diagnose deficiencies, analyze system performance, and recommend product iterations and roadmap priorities. Optimize and enable new campaign journeys through campaign management automation tools, Digital Asset Management platform, and incorporation of new data signals. Lead relationships with global vendors to enhance capabilities, establish new integrations to support internal development. Lead product development across several stakeholder groups including Marketing, Agency Operations, Technology, Legal, etc. What You Bring Experience in building product roadmaps and translating business use cases to technical/functional requirements ensuring end‑to‑end delivery. Deep understanding of marketing platforms (e.g., CRMs, CDPs, Creative Tools, Campaign Execution Tools, Digital Asset Managers etc.) and how they integrate to support campaign planning and execution. Experience in leading agile ceremonies such as sprint planning, retrospectives, and daily stand‑ups, and ability to grasp technical concepts to ensure an effective working relationship with Engineering. Effective at bridging gaps between Marketing, Creative, and Technical teams to ensure solutions meet both strategic and operational needs in a scalable methodology. Direct experience managing Product Managers. Preferred/Additional Qualifications A bachelor’s degree in software engineering, math, economics, or related business‑related field. Hands on experience managing Digital Asset Management platforms. Skilled at conveying product vision, gathering product requirements and understanding user pain points and objectives, and managing expectations across technical and business stakeholders. Experience working across functions such as Engineering, Marketing, Legal, UX. We thank all candidates for their interest but please note, those candidates who meet the minimum requirements for the position will be contacted. Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. At Loblaw, we celebrate diversity and strive to build a culture of inclusion where differences are embraced, valued and supported. We are committed to being an equal opportunity employer and encourage people from all backgrounds and identities to apply to our jobs. Accommodation in the recruitment, assessment, and hiring process is available upon request for applicants with disabilities. We have a long‑standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities. Please Note : Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process. #J-18808-Ljbffr