Sr. Partner Marketing Manager, GSI's and SP's

Overview Sr. Partner Marketing Manager, GSI's and SP's at Cloudflare. This role focuses on our Global Service Integrators (GSI's) and Service Providers (SP's) partners and is responsible for developing and executing a comprehensive joint marketing strategy that drives partner-sourced pipeline and revenue growth. Cloudflare is seeking a high-energy, self-starting candidate who can collaborate with strategic partners, sales, and internal marketing teams to deliver measurable results and expand our reach within this partner ecosystem. Role Summary Cloudflare is seeking an experienced Sr. Partner Marketing Manager to focus on our Global Service Integrators (GSI's) and Service Provider (SP's) partners. This role is responsible for developing and executing a comprehensive joint marketing strategy that drives partner-sourced pipeline and revenue growth. The ideal candidate will collaborate with sales, partner teams, and internal marketing to deliver measurable results and expand our reach within the partner ecosystem. Role Responsibilities Develop and manage end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials for GSI and SP sales teams. Execute global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners. Manage a joint marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment. Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies. Establish and track key performance indicators (KPIs) for all partner marketing activities, providing regular reporting on campaign performance and business impact. Act as the primary marketing liaison for a portfolio of strategic GSI's and SP's, fostering strong relationships to ensure alignment and maximum partner engagement. Maintain a deep understanding of the Cloudflare product portfolio and the GSI/SP partner landscape, including their business models, market positioning, and offerings. Role Requirements (Must-Have Skills) 7+ years of experience in B2B partner marketing or alliance marketing, preferably within the cloud, SaaS, or cybersecurity industry. Proven experience developing and executing successful marketing strategies with Global Service Integrators (e.g., Accenture, Deloitte, IBM Consulting, etc) and Service Provider partners. Demonstrated ability to manage complex, multi-touch campaigns, including budget management and ROI analysis. Strong verbal and written communication skills with the ability to create compelling marketing content and present to senior stakeholders. Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment. Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience. Ability to travel up to 30% (domestic and international) for partner meetings and events. Nice-to-Have Skills Experience with partner portals and marketing automation tools (e.g., Salesforce, HubSpot). Prior experience marketing cloud or network security solutions. Master's degree or advanced certification in a relevant area. Compensation Compensation may be adjusted depending on work location. For Denver, Colorado based hires: Estimated annual salary of $139,000 - $169,000. For Seattle, Washington based hires: Estimated annual salary of $139,000 - $169,000. For Washington DC based hires: Estimated annual salary of $142,000 - $174,000. This role is eligible to earn incentive compensation under Cloudflare’s Sales Compensation Plan. The estimated annual salary range includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan. Equity This role is eligible to participate in Cloudflare’s equity plan. Benefits Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits can help you pay health care expenses, support caregiving, build capital for the future, and make life a little easier and fun. The below is a description of our benefits for employees in the United States, and benefits may vary for employees outside the U.S. Health & Welfare Benefits Medical/Rx Insurance Dental Insurance Vision Insurance Flexible Spending Accounts Commuter Spending Accounts Fertility & Family Forming Benefits On-demand mental health support and Employee Assistance Program Global Travel Medical Insurance Financial Benefits Short and Long Term Disability Insurance Life & Accident Insurance 401(k) Retirement Savings Plan Employee Stock Participation Plan Time Off Flexible paid time off covering vacation and sick leave Leave programs, including parental, pregnancy health, medical, and bereavement leave What Makes Cloudflare Special? We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Sound like something you’d like to be a part of? We’d love to hear from you Note: This position may require access to information protected under U.S. export control laws. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in diversity and inclusiveness. All qualified applicants will be considered for employment without regard to race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, disability, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. We provide reasonable accommodations to qualified individuals with disabilities. If you require a reasonable accommodation to apply, please contact us at or 101 Townsend St, San Francisco, CA 94107. #J-18808-Ljbffr