Head of Marketing

Who we are

R-LABS (“Our Labs”) is a partnership of innovative corporations and game-changing entrepreneurs focused exclusively on problems in real estate and housing. Through our proprietary venture-building platform, R-LABS co-creates and helps cultivate companies with new business models, to generate a positive impact on the community and build considerable value. R-LABS=Return on Society + Return on Investment.

The only one of our kind, R-LABS is the real estate industry’s venture-builder. Innovation is a crucial part of our operation, and is central to our ecosystem focused on making a sustainable high impact. We are a start-up factory, launching and supporting fast-moving companies that benefit from our expertise, networks, funding and leadership. Real estate and housing are essential to everyone, but have complicated challenges that require innovative action. We draw upon granular insights and deep knowledge to address the many interrelated industry problems to bring about transformative change.

We’re looking for self-starters, critical thinkers and initiative takers to join our dynamic team of leaders. Innovation is in our DNA. If it’s in yours, join us in making a difference in the way great companies are built and major problems in real estate and housing are solved.

Who we need

Reporting to the Managing Director, Operations, we are hiring for a Head of Marketing. You will bring your thought leadership and expertise to drive the R-LABS marketing strategy and successfully generate leads from entrepreneurs, investors and innovation partners interested in partnering with us. You will take a data-driven approach to design and deliver marketing initiatives that push our brand forward.

This is an in-office role located in our downtown Toronto office.

What’s in it for you

• Ownership: You want to take on the challenges and rewards of owning and shaping the marketing function and strategy, generating awareness and engagement with our brand through creative and innovative campaigns. You will have the opportunity to build a team in the future, while remaining hands-on throughout.
• Influence: You want to elevate your role and deepen your impact at a purpose-driven company. You want a role where you can bring your lessons learned, channel your insights, and execute your initiatives. You will expand your influence by developing marketing strategies that support our ventures and promote their mission and business goals.
• Impact and empowerment: We are a purpose-driven company, dedicated to building impactful ventures that shape the future of real estate and housing. Our mantra, “Batteries included,” means our people take initiative, push boundaries, and create solutions. Here, your authentic self, your voice, and your ideas are not only welcomed but embraced as we work together to drive meaningful change.

What you will do:

• Define and execute the marketing strategy. You will develop and implement marketing programs to drive brand awareness and position R-LABS as the Real Estate Industry Venture Builder.
• Manage campaigns. You will oversee and execute marketing efforts across multiple channels, including engaging social media campaigns to boost visibility and engagement.
• Develop partnerships. You will collaborate with entrepreneurs and corporate innovators to support venture-building initiatives and lead community engagement to strengthen stakeholder relationships.
• Build and promote our brand. You will manage public relations, coordinate key messaging, and enhance our online presence through effective website optimization.
• Manage events. You will plan and execute marketing events, such as launches, conferences, and promotional activities, to elevate our brand and generate leads.
• Track performance. You will monitor marketing metrics and KPIs to refine strategies and meet business objectives.

What you bring:

• The marketing thought leadership: You have a proven ability to develop and implement comprehensive marketing strategies. With creative expertise, you’ve overseen and delivered multi-channel campaigns, events, and social media programs that drive brand awareness and recognition. You think outside the box to craft innovative strategies that stand out in the market.
• The drive: You are a results-oriented doer with an entrepreneurial spirit, willing to do whatever it takes to build a successful brand and company. Your experience in the innovation ecosystem or startup environment has honed your ability to adapt quickly and thrive in dynamic, fast-paced settings.
• The technical skills: You have extensive experience in website management and optimization to enhance online presence, designing and implementing marketing programs that align with business goals, and planning, coordinating, and executing marketing events. You are proficient in modern marketing tools for managing campaigns and analyzing performance metrics and KPIs to ensure results.
• The interpersonal skills: You have outstanding written and verbal communication skills, with a strong ability to influence outcomes and drive action. You excel at adapting messaging to suit different audiences and mediums, and you have a proven track record of building and nurturing partnerships with entrepreneurs and corporate innovators.
• The adaptability: You are agile and thrive in a fast-paced, dynamic work environment, where challenges and opportunities evolve rapidly. Your innovative thinking and problem-solving ability enable you to stay ahead of trends and consistently deliver results.

Join us

At R-LABS, we believe that the best way to predict the future is to help create it. We work alongside leading entrepreneurs and innovators to identify problems in real estate and co-create purpose-driven companies. Through the science of company building and our venture building platform, we’re developing transformative solutions and driving meaningful change through the real estate and housing industry.

We build and cultivate start-ups, drawing upon years of industry expertise and leadership. We know how to develop successful companies, how to thrive in this space, and how to nurture growth and success not just of our ventures - but of our people.

If we bring you into the fold, you’ll have our trust and our support. You will be mentored and have the autonomy to make great things happen. We know mistakes will happen - to us that’s a sign of true creativity. The ability to rapidly recover, learn, and apply, is what we love about the entrepreneurial culture we foster here.

When you become a Labber, we’ll help you discover your strengths, the problems you’re most passionate about, and what role you will play in real estate innovation and building a better future. We know that when we combine our skills and knowledge, we can create exceptional purpose-driven ventures that positively impact the world around us. There is much good work to be done, together.

Our unique approach to venture building takes the right kind of mindset. We believe that a positive outlook, gratitude, and courage are the foundation for genuine partnerships and the key to changing the world for the better. If you share our values - Integrity, Appreciation, Collaboration, and Innovation, we’d love to hear from you