Marketing Manager

3 weeks ago


Toronto ON, Canada Pentasia Full time

A growing business in the online gambling industry is expanding their marketing team. The Marketing Manager role will focus on performance marketing initiatives, including paid search, paid social, SEO, and affiliates. This position requires marketing experience within the online gambling industry. It is also a hybrid role in Toronto.

Responsibilities

  • Execute and optimize performance marketing campaigns
  • Create the promotional calendar for the marketing team
  • Manage the budget in order to meet organizational goals
  • Collaborate with internal teams to promote products and keep messaging uniform
  • Track performance of all marketing campaigns;
    manage A/B testing
  • Help manage the marketing team while delegating tasks as needed
  • Monitor competitor activity and market strategy

Qualifications

  • Experience with paid search, paid social, affiliates, SEO, and ASO
  • 5+ years' experience in marketing
  • Excellent analytical skills
  • Strong verbal, written, and organizational skills
  • Experience with online gambling


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