Marketing Manager

2 weeks ago

Toronto ON, Canada STACKT Full time

STACKT is on a mission to create an ecosystem that’s unconstrained by tradition and designed for inspired brands and consumers. Here, culture, commerce, and curiosity thrive as one. Every day since our April 2019 launch, we’ve been reinventing how it’s done. Incubating and accelerating new concepts. Connecting inspired brands and consumers. Growing and creating together.

From emerging small businesses to progressive big brands, STACKT’s award-winning Toronto flagship, STACKT market, animates 100,000 sq ft with art, retail, events and public space. Made entirely of shipping containers, the dynamic space shifts alongside the brands, people and experiences within it. Featuring more than 3,000 businesses in residence since launch, there’s always something new to discover.

Much more than a market, STACKT is a space to find inspiration, opportunity and connection.

About the Position

Reporting to the Director of Marketing, the Marketing Manager will lead the brand communication through various channels highlighting the brand ecosystem, partnerships, events, and other experiences at STACKT. You will build and implement multi-channel marketing campaigns to support the brand strategy and fulfill financial objectives, community asks and consumer demands. You will ensure that all efforts are well executed by any internal or external supporting parties, delivering value and effectiveness.

Role & Responsibilities

  • Participate in developing the GTM (go-to-market) strategy for the brand by defining impactful marketing opportunities and sourcing channel partners including but not limited to social, digital, media, print, etc.
  • Manage the execution of the approved annual plans including the financial management and KPI generation. Ensure that all plans are aligned with the company objectives and assigned targets.
  • Implement email, performance marketing and web strategies to drive audience growth.
  • Develop content strategy and oversee content creation, providing creative direction and leading development from start to finish.
  • Perform market analysis and identify customer trends and marketing best practices to build successful awareness and launch strategies in both our existing and new regional markets.
  • Work closely with all internal and external partners (vendors, suppliers, consultants), leading the relations from start to finish, ensuring all parties are accountable to deliverables and managing legal agreements, workbacks, production schedules, quoting, etc.
  • Train and manage team members, freelancers, and/or direct reports, providing leadership and motivation to ensure synergy throughout the period of an agreement with stakeholders.
  • Support the development of required processes and follow current procedures to create efficiencies and clear accountabilities on the team.
  • Manage all necessary digital, social, and reporting tools;
    build tactics or provide updates as requested by internal or external stakeholders.
  • Participate in company-wide meetings and communication, ensuring you are providing clear visibility to the present and future initiatives.
  • Support with fostering a healthy company culture and ensure you are motivating staff members to succeed in a positive manner.

About You

You are a critical thinker who takes pride in designing a plan and putting all the pieces together to see it come to fruition. You understand the fine details to have your brand stay top of mind by leaving a long-lasting impression. You thrive in a fast-paced industry and excel by keeping a pulse on the latest trends. You are an enthusiastic leader who enjoys working through a combination of creativity and data to make magic happen.

Key Competencies

  • Possess the skill set to build a marketing plan and achieve solid KPIs.
  • Possess the ability to analyze data and insights into an actionable plan.
  • Possess strong organizational, time management and problem-solving skills.
  • Possesses planning, managing, and coordinating skills – must show strong project management.
  • Ability to work well under pressure and multi-task effectively both within a team setting and independently.
  • Possesses a strong ability to take initiative and show leadership skills as a team leader.
  • Must have an eye for detail, complemented with the ability to see the bigger picture.
  • Exceptional communication skills (verbal and written) with the ability to work well with all levels in the company.

Education and Experience

  • Minimum of +5 years of marketing-related experience, preferably in a fast-paced, professional setting
  • Experience with critical thinking, designing market strategies and forecasting KPIs.
  • Experience with Hootsuite, Meltwater, and other relevant project management (such as monday.Com), reporting (Google Analytics) or listening platforms.
  • Proficient in MSOffice – Outlook, MS Word, MS Excel, and MS PowerPoint, with competence in Google Docs, Google Sheets and Google Drive structures.
  • High school diploma, college/university is preferred.

About our Culture

At STACKT, we’re building something really unique. We’re a small and dedicated team of event curators, changemakers, art lovers and community builders looking to create memorable experiences for our guests. We provide an opportunity for local businesses to thrive, and for large brands to connect authentically to consumers. We’re collaborative, creative and are always pushing the boundaries.

What’s it like to work at STACKT? Just like many of the brands that call us home, we are a small business ourselves. We operate as a start-up, with all hands on deck and never a dull moment. We work in a bright, sun-filled, giant shipping container with CN tower views. Our hours are not always your typical 9-5. You might have to work some nights, weekends and holidays;
but, expect to work a flexible schedule that accommodates our clients, events, festivals and your work-life balance.

STACKT is an equal-opportunity employer. If you require accommodation during the application process, please feel free to reach out to us at alan@stacktmarket.com. We are happy to assist.

Thank you for your interest in STACKT Due to the volume of applications, only those selected for an interview will be contacted.

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