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Media Buyer

3 months ago

Montreal, Canada Potloc Full time

A PROPOS DE POTLOC

Nous sommes des experts dans la collecte et la centralisation d'informations précieuses qui permettent à nos clients de mieux comprendre leurs défis et de les relever avec succès. Comment? En ciblant des répondants à nos sondages sur les réseaux sociaux grâce à une géolocalisation avancée et à un ciblage spécifique par centres d'intérêt. Opérant à un niveau international, nous avons des bureaux en Amérique du Nord et en Europe

Nous encourageons l’évolution et nous soutenons nos employés à travers nos 4 valeurs fondamentales: AMBITION, APPRENTISSAGE, TRANSPARENCE et ESPRIT D'ÉQUIPE.

Voici quelques chiffres clés pour comprendre notre forte croissance:

  • Levé 55M$
  • Grandi par 2-3x année après année
  • Augmenté notre effectif de 25 à plus de 210 employés
  • Sondé 3M de réponses dans 44 pays pour plus de 200 clients

Quelle est la prochaine étape pour nous?

  • Accroître notre présence aux Etats-Unis
  • Augmenter notre capacité à sonder un public de niche
  • Devenir la prochaine licorne en ResTech
  • Entrer en bourse

LA MISSION

Rejoignez notre équipe de Montréal en tant que Media Buyer dans le secteur des études de marché. Votre mission consistera à soutenir notre équipe de Social Media Supply dans la gestion des campagnes numériques visant à recruter des répondants pour nos clients.

Rattaché(e) à notre Media Buying & Creative Manager, vous collaborez à l'exécution de campagnes payantes B2B et B2C ciblant divers secteurs, y compris l'automobile, l'alimentation et les boissons, le secteur public, les biens de consommation, et bien d'autres encore

Votre mission? Développer et optimiser des campagnes sur les réseaux sociaux pour recruter des répondants de haute qualité pour nos études. Vous travaillerez avec des audiences hyper-ciblées, perfectionnant vos compétences pour devenir un expert en achat média dans des marchés spécialisés.

VOS RESPONSABILITÉS

  • Développer et mettre en place des stratégies de médias payants sur des plateformes telles que Facebook, Instagram, LinkedIn et Snapchat pour cibler des répondants pour des sondages dans le monde entier.
  • Gestion intégrale des campagnes payantes, suivi de leur progression et identification proactive des pistes d’amélioration.
  • Gérer activement les budgets et les marges des campagnes pour assurer des performances optimales.
  • Surveiller, analyser et s’assurer du succès des campagnes et des enseignements clés pour une optimisation en continu.
  • Diriger et participer à des initiatives visant à la croissance du département et entreprendre des projets annexes qui contribuent au succès global.
  • Explorez de nouvelles initiatives et tests pour affiner votre expertise en médias sociaux et rester à la pointe de l'industrie.

LES QUALITÉS REQUISES

  • 3 à 5 ans d'expérience dans la gestion des médias payants, de préférence au sein d'une agence.
  • Connaissances avancées de Meta Ads Manager, LinkedIn Campaign Manager et Snapchat Ads Manager. La connaissance d'autres plateformes telles que X (anciennement Twitter), Reddit, la publicité native et la publicité programmatique est un plus.
  • Capacité avérée à gérer les ressources de manière efficace, y compris la gestion de budgets importants.
  • Compétences en test A/B, ciblage d'audience et optimisation de campagnes.
  • Très organisé, avec la capacité de gérer plusieurs projets et priorités simultanément.
  • Motivé et à l'aise dans un environnement dynamique avec des changements rapides.
  • Capacité à respecter des délais serrés de manière constante.
  • Solides compétences analytiques pour l'analyse des performances et la production de rapports.
  • Excellentes compétences en communication écrite et orale en français et en anglais.
  • Expérience en marketing numérique B2B et en études de marché est un avantage significatif.

POURQUOI NOUS REJOINDRE?

  • Une startup dynamique avec une croissance rapide, des objectifs ambitieux et un fort esprit d’équipe.
  • Un excellent programme d'onboarding et de formation.
  • Un package salarial attractif et des options de stocks.
  • Un parcours de carrière clair et des évaluations de performance tous les 6 mois.
  • Un espace de travail entièrement rénové dans le Mile-End, lumineux, collaboratif et fun.
  • Politique de travail hybride et jusqu’à 2 mois par an de Work from Anywhere.
  • 4 semaines de vacances et 5 journées personnelles.
  • Des jours de congé supplémentaires pour les événements de la vie (déménagement, arrivée d'un enfant, mariage, etc.).
  • Une assurance santé compétitive pour vous protéger, vous et votre famille.

PROCESSUS DE RECRUTEMENT

  • Échange avec un membre de l'équipe Talent (30 min).
  • Entretien avec la manager de l’équipe Media Buying & Creative (30 min).
  • Exercice Technique (1 heure).
  • Offre d’emploi.
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