Director, Demand Generation

2 months ago

Burlington, Canada Veracode Full time

Director, Global Demand Generation Programs

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market? Look no further than Veracode

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter.

Veracode’s marketing team is looking for a Director, Global Demand Generation Programs responsible for developing and executing comprehensive marketing programs that drive brand awareness, engage ICP prospect accounts and existing customers to deliver pipeline and revenue. This role will manage a small team of marketing professionals and is equal parts strategy and execution. The ideal candidate should possess a strategic mindset, excellent project management and collaboration skills, and deep experience in B2B integrated marketing campaigns.

This role reports to the VP Demand Generation & Marketing Operations. This job can be remote but will require travel up to three times per quarter to headquarters.

What you will be responsible for:

  • Translate business objectives and marketing priorities into effective marketing program goals and manage end-to-end execution across multiple channels
  • Leverage product positioning, market research and analysis, including persona research and intent data, to align key messages and creative with optimal marketing channels at the right buying stage
  • Collaborate closely with internal stakeholders and external resources to create detailed project plans, enablement, timelines, and budgets for each initiative
  • Leverage data-driven insights to communicate performance, uncover opportunities, and recommend optimizations
  • Drive strategies for continuous testing and improvement
  • Bring needle-moving marketing strategies and programs to the table
  • Stay in close alignment and communication with sales leaders, regional marketing leaders, product marketing, content writers, enablement, marketing operations, and more
  • Improve operational processes and streamline campaign and program production
  • Be an excellent people leader and communicator.

Required Skills:

  • Proven experience in integrated marketing campaign management with a track record of meeting or exceeding expectations
  • Strong strategic thinking and ability to translate business objectives into effective marketing campaigns
  • Solid understanding and experience across marketing channels & programs including paid media, search, social, email, nurture/drip, web, webinars, gifting, chat, events, PR, AR, and more
  • Experience leveraging account-based methodologies and buyer journeys
  • Proficiency in data analytics with the ability to confidently communicate insights at the tactic, channel, program, team, and corporate level
  • Positive, problem-solving, growth mindset
  • Bachelor’s degree in marketing, business administration or related field
  • 8+ years of management experience in demand generation or related marketing role

What we offer you:

  • Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
  • Wellness benefits to help you focus on what’s most important.
  • “Take What You Need” time off policy.
  • Extensive development and training offerings to help you grow your career at Veracode.
  • Generous 401k match to help save for your future.
  • Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade: Director

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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