VP of Brand Marketing

3 weeks ago

Calgary, Canada Directive Consulting Full time
Location

Remote - Canada, Calgary, AB, Montreal, QC, Ottawa, ON, Toronto, ON, Vancouver, BC


Directive Consulting is the performance marketing agency for SaaS companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Design/CRO, Video, and Marketing Ops services to our SaaS/tech clients.

We have experienced significant growth over the last few years and have remained true to our culture of, the best idea wins. We’re future-focused and are looking for the right VP of Brand Marketing to give us a new angle, edge, and perspective on how to grow.

About The Role

We have a mature performance marketing team dedicated to Directive’s marketing, but this is our first year focusing on brand. We are creating exceptional content, doing events, and want to build a legacy in SaaS. While this initiative is only 9 months in, we feel confident in the direction of our strategy and need your expertise to accelerate its impact.

In this role, you would own the entire marketing department and be responsible for exceeding both proposals held + bookings targets of $17m in 2024.

To be a strong candidate, you need to be an exceptionally driven, hard-working, truly creative brand leader. We value your ability to influence the pipeline and believe that the ideal candidate revels in reporting on the direct impact of their efforts.

Roles & Responsibilities

  • Own the outcome of Directive’s marketing
  • Have a strategy for function inside the marketing organization with clear milestones and KPIs
  • Build out customer marketing and brand playbook
  • Lead weekly leadership meetings across sales and marketing
  • Skilled at having a large impact on bookings in a VP role
  • Creative spark for marketing + deep understanding of marketers

Job Requirements

What You Offer

  • 10+ years of experience in brand advertising and marketing
  • Brilliant strategist and a truly T-shaped marketer
  • Sophisticated executive who understands finance, buying centers, advertising, enterprise selling, events, branding, customer marketing and working alongside agency operations

Benefits

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer-paid plan for you and a 50% employer contribution for your dependents.

Benefits to Support the Whole Person:

  • Mental - Access to certified therapists through Spring Health, membership to Headspace
  • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
  • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
  • Financial - Traditional and Roth 401(k) with a 3% company match
  • Bonus - Annual bonus based on tenure, which scales in total amount over time

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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