Brand Marketing Lead

2 weeks ago

Calgary, Canada United Way of Calgary and Area Full time

Permanent, Full-time


At United Way of Calgary and Area, we believe that united, we make the biggest difference. We’re strongest when we come together to improve local lives and communities—and when we come together as a team, we passionately propel our mission forward. We’re currently looking for a Brand Marketing Lead to join our dynamic MarCom team.


Reporting to the Director of Marketing, the Brand Marketing Lead will be responsible for growing department goals of reach, revenue and relevance through the coordination and execution of the Ambassador Program, strategic event & marketing partnerships, and key digital and brand marketing projects.


If you are passionate about your community, aspire to make an impact, thrive in a fast-paced environment, and want to make a difference, then we’re looking for you


What you will do

MarCom Strategy and Planning

  • Contribute to the planning of Digital and Corporate Marketing strategies with a focus on brand alignment.
  • Participate in cross-functional collaboration to maximize audience insight and brand activation.
  • Plan strategic marketing campaigns and initiatives to maximize brand impact with target audiences. Engage internal and external stakeholders in strategic brand planning.
  • To reach revenue targets, support Affinity Group strategy to align current and future partnerships, cross-promotional partnerships, and event partnerships to the brand.
  • Work with stakeholders to ensure all promotional or retail program activities are aligned to help to build our brand.
  • Working within the MarCom team; identify opportunities to enhance online and offline community engagement with the goal of developing mutual reach, revenue, and relevance objectives.


Marketing Implementation

  • Project manage and coordinate brand deliverables that impact multiple stakeholders.
  • Align all Digital Marketing and Corporate Marketing to the marketing strategy and brand research.
  • Work closely with the broader communication teams to align PR and content strategies to the brand.
  • Lead and grow the Ambassador Program – a diverse volunteer group and advisory group to the MarCom work of engaged community leaders that represent and activate the United Way brand at events and in market channels. Activities include support onboarding, manage communications and engagement, and distribute brand toolkits for Ambassadors.


Data Management and Reporting

  • Deepen brand awareness and positioning, along with market share in the community for United Way of Calgary and Area.
  • Report on measurable brand KPIs.
  • Evaluate and report on marketing projects and campaigns to understand impact to make data-driven decisions in future work.


Brand Management

  • Work closely with graphic designer to ensure material consistency and alignment with brand guidelines.



What you will bring

Experience:

  • 5+ years’ experience in marketing with direct experience in brand marketing and advertising (ie. sponsorship, activation, or partnerships)
  • Bachelor’s Degree or Diploma in marketing, or relevant field, or equivalent work experience
  • Demonstrated understanding of activating marketing channels and how to integrate them for maximum impact
  • Experience managing and executing strategic marketing plans
  • Excellent organizational and project management skills


Attributes:

  • Strong interpersonal, communication, and collaboration skills
  • Skilled in time management, with ability to balance competing priorities and meet deadlines under pressure
  • Knowledgeable in Microsoft Office; knowledge of SharePoint and MS Teams a plus
  • Proactively seeks out and stays updated on marketing trends; keen to try new approaches
  • Exceptional knowledge in building and executing strategic brand engagement plans.



United, we make the biggest difference

United Way is a not-for-profit organization that has played a vital role in our community for over 80 years. As a social impact organization, our mission is clear: we mobilize communities for the common purpose of working together to create lasting social change.


In addition to meaningful work where you can have an impact, United Way also offers a comprehensive compensation and benefits package, a hybrid work environment, and flexible working hours.


Our Commitment to an Inclusive Culture

We are committed to creating an inclusive culture where everyone feels valued and respected, and that reflects the diverse community we serve. We welcome applications from all qualified candidates and encourage candidates with diverse backgrounds, experiences, styles, and abilities to apply. If you require accommodation at any stage of the hiring process, please let us know.


Our Commitment to Health and Safety

At United Way we are committed to protecting our team, our clients, and the community we serve by providing a safe and healthy workplace. We will follow all health and safety guidelines in accordance with the Occupational Health and Safety Act of Alberta and Alberta Health Services guidelines.


To Apply

Send cover letter with salary expectations, and resume (PDF) by 4 pm November 21st, 2024, to hr@calgaryunitedway.org


Subject Line: Brand Marketing Lead – Your Name.


To learn more about the United Way of Calgary and the Area, please visit our website at www.calgaryunitedway.org.


We thank all applicants for their interest and effort in applying for this position, however, only those being considered will be contacted.

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