Avp, Lifecycle
2 weeks ago
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview:
Reporting to the Head, Marketing, the AVP (Lead), Lifecycle & Promos is responsible for the full Collector lifecycle across all ways to earn, all ways to redeem and controlling the program’s offer and promo calendar annually. They will focus on driving growth in our digitally engaged collector base through effective acquisition, engagement and offer strategies. A critical part of this role is increasing Collector engagement and LTV through customized experiences and journeys inclusive off all ways to earn and redeem, grounded in a strong promotional plan.
Responsibilities:
- Strategic Vision:
Develop and execute the strategy for engagement and offers aligned to organizations objectives - Map the Collector Experience from acquisition through top collectors working closely with Marketing Ops, Product, and Data teams.
- Innovative Optimizations:
Continuously build and test against the plan to ensure it remains relevant and effective with Collectors - Offer ROI:
Accountable to build a ROI positive approach the offer strategy for the organization and continually ensure that it is delivering as expected against investments - Executional Support:
Work closely with the teams to help bring to life the strategy in an effective way, always driven by data and measured continuously - Team Leadership & Development:
Inspire, mentor, and lead teams
Qualifications:
- Minimum of 7+ years of directly related work experience in Promotions and Marketing Communications, with some direct experience in Retail
- Minimum of 5+ years of Supervisory/Management experience
- Significant experience in launching a fully integrated, multi-channel strategy
- Significant experience in working in large teams of multi discipline nature
- Expert knowledge of core marketing disciplines - research, data and analytics, planning and implementation
- Excellent project management skills
- Excellent in managing budget planning and forecasting
- Expert knowledge of core marketing channels - promotions, direct to consumer
- Strong experience in managing highly complex, large scale multi-channel marketing campaigns
- Strong experience with managing agencies and strategic partnerships
- Excellent negotiation skills
- Excellent presentation & selling skills
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