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Senior Director, Global Marketing Operations

2 months ago

Burlington, Canada Veracode Full time

Senior Director, Global Marketing Operations

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market? Look no further than Veracode

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

The Senior Director of Global Marketing Operations is responsible for developing and delivering streamlined marketing systems and processes that drive efficiency and scalability. This leader oversees our campaign operations, funnel flow and processes, marketing data cleanliness and completeness, agile marketing management, web operations, and our supporting martech stack. The perfect candidate will be well-versed in translating our go-to-market priorities into operational investments and initiatives, in partnering with key stakeholders such as our GTM Operations team, Finance, HR and IT, and in driving transformations across people, processes and technologies. Other important characteristics include a passion to solve problems at the root, experience with the transition from lead to account-based approaches, experience launching new websites and online experiences (demos, virtual events), and overall the passion for driving change and having an impact. This role will lead a small team of marketing operations and web professionals, including offshore contractors. It will report to the VP, Global Demand & Operations and be a member of the Marketing Leadership Team.

What you will be responsible for:

  • Design, roll-out and optimize funnel processes, procedures, and standards to maximize efficiency including lead (inquiry to MQL) and account (6QA) routing rules, lead flows, scoring models, and training and adoption.
  • Defining and overseeing the overall website performance strategy, leading and project managing critical web projects and builds, and reporting - working in close partnership with teams like Product Marketing, IT, and more.
  • Directing and managing technology selection, negotiation, implementation, integration, vendor relations, and user adoption and training.
  • Partnering with Business Intelligence to ensure the team has the insight needed to make high quality, quick decisions. Designs and builds dashboards around Web and Funnel performance for weekly actions, monthly and quarterly reporting to Marketing and GTM leaders.
  • Ensuring quality assurance and efficient processes across campaign operations including email and landing page builds, webinar set up, form production, UTM usage, campaign tracking, list uploads, and more.
  • Defines annual, quarterly and monthly priorities, and acts as a critical partner to the VP of Global Demand and Operations and to the VP of GTM Operations.

Required Skills:

  • 8+ years B2B marketing ops leadership experience in high-growth SaaS companies.
  • Marketo, Salesforce, 6sense, and Wordpress experience.
  • Experience in the transition from lead to account-based marketing.
  • Track record of streamlining lead and campaign operational efficiency.
  • Ability to manage multiple projects in a fast-paced, global environment with great attention to detail.
  • Ability to work cross-borders, cross-functionally and collaborate with stakeholders in GTM operations, corporate operations, Sales and BDR management, and more.
  • Proactive and clear communication skills (written, verbal) to drive decision making, share progress and direct action.

What we offer you:

  • Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
  • Wellness benefits to help you focus on what's most important.
  • "Take What You Need" time off policy.
  • Extensive development and training offerings to help you grow your career at Veracode.
  • Generous 401k match to help save for your future.
  • Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade: Senior Director

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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