Managing Director, Digital Investing Marketing

Application Deadline: 10/25/2024

Address: 100 King Street West

Job Family Group: Marketing

This role has dual accountability for BMO InvestorLine marketing leadership and BMO Wealth Management Digital Marketing. For BMO InvestorLine, the role develops marketing strategy including creation and execution of all marketing elements, development, and execution of research to support strategic marketing development, implementing, and monitoring key metrics to track marketing's contribution to the achievement of business goals and strategies, and monitoring the marketing budget required to execute marketing strategies.

This leader will also develop the operational marketing plan, including identifying key leadership competencies required and leveraging the expertise and synergies across the Bank to ensure a strategically focused, high-performing, and efficient marketing organization is structured. Acts as a key strategic partner to the senior business leaders in articulating the 3 to 5-year strategic roadmap for differentiation in the marketplace, new product development, and revenue growth, in line with strategic goals.

This role is also accountable for the BMO Wealth Management Digital Acquisition marketing strategy to support the aggressive growth agenda for the operating group. Acts as a centre of excellence (COE) and partners with other Wealth Marketing teams, Wealth lines of business and Digital Channels to effectively manage digital advertising investments to drive customer and balance growth and deliver great customer experiences.

Key Accountabilities:

• Leads the development of marketing strategies for the in-scope areas and the implementation of these plans to support achieving the one-to-three-year respective business objectives.
• Recommends, oversees, and monitors budget and resources to ensure alignment to business objectives, strategies and plans as required.
• Acts as a key strategic partner to the senior business leaders in articulating 3-year strategic roadmap for differentiation in the marketplace, new product development and revenue growth in line with strategic goals.
• Builds marketing programs to achieve aggressive growth targets across channels, including branch and digital, aligned to both new customer growth and growth of share of wallet for in-scope areas.
• Develops and implements targeted and segmented external marketing strategies and programs to build the client base, increasing revenues, net assets, and market share.
• Drives the strategy, concept development and successful execution of traditional, interactive and cross marketing initiatives to target segments.
• Ensures the appropriate strategic mix of all marketing communications elements and ensure cost effectiveness, efficiency, and implementation of all marketing activities.
• Ensures priorities are weighed and adjusted and that the appropriate mediums and marketing mix are applied depending on current market and business conditions, business requirements and competitive circumstances.
• Oversees budget and optimizes investment to maximize impact. Manages and allocates marketing budgets, including recommending annual marketing budget plans needed to achieve business goals, and making ongoing budget decisions to accommodate changes to the plan and to realize cost saving opportunities.
• Develops targeted and segmented client marketing strategies and programs to increase retention, client engagement and activity, and grow revenue from existing clients.
• Builds a consumer knowledge base through strategic alliance, market research, branch/regional and sales input and consistent review of best practices.
• Works with other members of the senior leadership team to ensure that consumer intelligence is incorporated and leveraged in strategy and plans, and in the marketing strategies and plans developed to support these business goals.
• Provides strategic leadership and requirements for marketing analytics and insights to drive evaluation and execution of campaigns.
• Leads assessment of programs using campaign measurement and analysis, and makes necessary adjustments.
• Nurtures close relationships with the advertising agency, partnering to set digital media strategies and execution.
• Enhances innovation of advertising campaigns to get the best out of agency partners.
• Builds future-ready vision for the team and articulates the potential of Digital Acquisition Marketing to be one of the key driving forces behind BMO’s aggressive growth ambitions.
• Lead the annual digital acquisition advertising planning for Wealth Marketing.
• Partners with MarTech stakeholders to develop and expand our capabilities and strategies through technology focused projects.
• Consults and provides input into the Enterprise Ad Tech/MarTech planning process.
• Provides leadership, direction and coaching to direct reports within a multidisciplinary, demanding and rapidly changing environment, by setting context and direction, defining accountabilities, tasks, and assignments, and establishing boundaries for decision-making and approvals so that employees embody and demonstrate the corporate values endorsed by BMOFG.
• Provides coaching and development to direct reports, including the identification of training needs, creation and implementation of appropriate development plans, monitoring, documenting, and providing regular feedback on performance.

Qualifications:

• +10 years related industry experience, MBA an asset.
• +10 years multi-channel marketing experience.
• +10 years people leadership experience of large diverse teams.
• Ability to leverage a deep understanding of branding, positioning, marketing communications, digital media, MarTech, segmentation, data mining, and consumer insights.
• Excellent interpersonal and diplomacy skills with ability to communicate effectively with senior management and peers.
• Strong leadership and coaching skills in leading.
• Exceptional strategic thinker and project leadership skills with demonstrated success in developing and implementing sound marketing strategies with clearly defined goals and objectives.
• Very strong analytical and problem-solving skills and an ability to assimilate a large amount of information for purposes of identifying value-added observations.
• Exceptional leadership and management skills; ability to drive a "service excellence" culture through an organization and motivate an effective marketing team within a respected and entrepreneurial environment.
• Possess the ability to integrate into the culture of the organization and work effectively as a business partner with the senior management team.
• Demonstrated experience in evolving strategic positioning to support business needs.
• Excellent oral and written communications skills.
• Ability to manage in unstructured situations with innovative and creative thinking and able to multi task and thrive in a rapidly changing environment.
• Strong team player - effective in achieving results in a "matrix" environment and proven ability to build effective relationships across a broad cross-section of groups.
• Ability to influence and gain credibility with very senior stakeholders.

Please note the target base salary range for this specific position is noted as a range from $165,000 CDN to $195,000 CDN.

Salary:

Pay Type: Salaried

The above represents BMO Financial Group’s pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: .

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BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.