Director, Digital Investment

3 months ago

Old Toronto, Canada Exodigital Full time

Havas CX Canada | Havas Media is looking for a Director, Digital Investment with a minimum of 8+ years of experience in the Market Research field. This is a full-time position in Toronto, ON, Hybrid with a salary range of 170K to 180K + based on skills and experience. Applicants must have a minimum Bachelor Degree to be considered.

Qualifications

This position will require knowledge of Community Engagement, Community Development, Media Analysis, Deal Closure, Direct Sales, High Business Acumen, and SalesForce.com.

Job Description

The Director, Digital Investment is a key member of the Investment team and the leader of a team of subject matter experts responsible for delivering smart, innovative, and performance-driven Digital campaigns. You will be the primary owner of digital supplier relationships and responsible for all negotiation and value creation with the supply side. You will take the lead in identifying and selecting media partners considered best-in-class whose product offerings help our teams achieve strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams.

As an agent of innovation and a true thought leader, the Director, Digital Investment will be on the cutting edge of emerging trends and always looking to improve our digital product through learning agendas and first-to-market experiments. You are analytical by nature and love adding value by providing quantitative and qualitative data at the group level for rate and program negotiations as well as ad spend trending reports. You will provide education and training for your immediate team as well as the wider agency group.

In order to fulfill these requirements, the Digital Investment team must collaborate seamlessly with other functional teams and specialties. This role reports to the VP, Investment and Partnerships and will support the larger Investment team as well as lead the Digital Investment team.

Main Responsibilities
  1. Digital Media Planning/Buying and Execution
  2. Oversee all aspects of plan creation ensuring consumer-centric fully integrated Digital Media plans that are on brief and meet client objectives.
  3. Collaborate with Havas specialty teams to deliver full, integrated Digital plans.
  4. Negotiate rates, value, and terms with media partners in line with negotiation strategy set forth by VP, Investment and Partnerships.
  5. Ensure integrated Digital Plans stay within budget.
  6. Provide thought leadership in alternative buying models and integrated projects.
  7. Final approver of campaigns before go live to ensure contractual terms are met.
  8. Support dynamic benchmarking for supplier and tactic-specific performance and rates for optimized planning and negotiation.
Supply Side Partnerships & Industry Education
  1. Maintain and grow key marketplace relationships, including senior-level media owner and tech platform contacts.
  2. Learn and share updates on key industry trends across the team and agency.
  3. Partner with specialty and partner teams to create case studies and share best practice execution.
Managerial/Agency Support
  1. Lead by example while developing, motivating, and coaching the full Digital Investment team.
  2. Participate in the recruitment and growth of junior staff and ensure all direct reports master required skills.
  3. Create an environment of trust and accountability providing clear tasks and objectives when delegating tasks to the team.
Key Competencies
  1. 8+ years of agency experience specifically in a digitally focused role.
  2. Demonstrates strong business acumen as an expert in the Digital space.
  3. Data-led mentality and understands the impact of the various stages of digital activation.
  4. Strong understanding of syndicated tools utilized by the team.
  5. Great business sense and negotiating skills.
  6. Strong connections in the industry with deep supplier relationships.
  7. Exceptional interpersonal, organizational, communication, and decision-making skills.
Our Perks

At Havas Canada, our people come first, which is why we offer a comprehensive total rewards package including: Centralized Downtown Office, RRSP Matching Plan, Physical & Mental Health Benefits, Growth Opportunities & Employer-Paid Professional Development, Flexible Working Arrangements.

Havas Canada is an equal opportunity employer committed to the inclusion and accommodation of all individuals. We do not discriminate based on any characteristic protected by applicable laws.

Health & Safety at Havas Canada: Havas Canada is committed to creating a safe and healthy environment for our employees, customers, and community.

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