Paid Ad Specialist

2 weeks ago


Mississauga, Canada Pixel8.CA Full time

Company DescriptionPixel8.CA is a leading business solution provider located in Mississauga, ON. Our goal is to help brands succeed by offering comprehensive marketing services. We are committed to becoming their trusted marketing department, managing all aspects of your marketing strategy, including web design, digital marketing, mailers, social media, PPC, and content creation.Role DescriptionWe are looking for a full-time Paid Ad Specialist to join our team. As a Paid Ad Specialist, you will manage and optimize paid advertising campaigns across various platforms. Your day-to-day tasks will include conducting keyword research, creating ad copy, monitoring campaign performance, analyzing data to make data-driven decisions, and working on social media campaigns and postings.QualificationsExpertise in paid advertising platforms such as Google Ads, Facebook Ads, and LinkedIn AdsExperience in conducting keyword research and optimizing ad campaignsStrong analytical skills and ability to analyze campaign performance dataExcellent written and verbal communication skillsAbility to work independently and remotelyFamiliarity with web analytics tools (e.g., Google Analytics)Experience with A/B testing and conversion rate optimizationKnowledge of SEO and content marketingCertifications in relevant advertising platforms are a plusCreate and oversee Social Media Campaigns on platforms such as Instagram, Facebook, YouTube and LinkedInImplement integrated marketing communications across multiple channels.Requirements:Understanding of inbound marketing, landing pages, and conversion tracking.Experience executing and managing Search Engine Marketing (SEM) - Experience- Pay-per-click (PPC) campaigns.Proficiency in tools such as Google Data Studio, Google Trends, Google Analytics, Google Ads, Facebook Business Manager, Google Keyword Planner, GMTGoogle Ad Experience Google Analytics Experience Strong understanding of digital ads best practices, industry standards



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