Marketing specialist
2 weeks ago
* Only selected candidates will be contacted.
Your daily life:- Develop and implement comprehensive integrated digital strategies for lead generation using various online channels;
- Use marketing automation tools to deploy targeted campaigns;
- Maintain and update the CRM system by building customer journeys and ensuring effective lead tracking;
- Collaborate closely with the sales team to ensure seamless lead transfer and consistency between marketing and sales efforts;
- Develop digital marketing strategies using all necessary tools such as website, emails, social media and blogs;
- Design, write and publish advertising campaigns on the main platforms (Google, Facebook, Instagram, LinkedIn, etc.);
- Maintain constant awareness of our audience’s preferences and proactively propose new campaigns;
- Build strong relationships with customers through social media interactions;
- Explore current products, services and strategies to discover new opportunities;
- Monitor SEO/search engine, marketing and sales performance metrics to predict trends and suggest solutions to strengthen online presence;
- Facilitate communication between the different departments of the company to optimize the customer experience and guarantee brand consistency;
- Identify advertising needs;
- Stay informed of the latest developments in digital technologies.
- Training in marketing, advertising or other similar field
- A few years of creativity under your belt as a digital marketing strategist
- Passionate about social media and digital visuals
- Autonomous, responsible and rigorous
- Practical experience of CRM SEO software
- Experience implementing and optimizing Google Adwords campaigns
- Strong knowledge of web analytics such as Google Analytics
- Practical experience with online marketing tools and practices
- Good knowledge of web design and HTML
- Excellent oral and written communication skills
- Excellent analytical and project management skills
- Daytime work schedule: Monday to Friday 8:00 a.m. to 5:00 p.m.
- Salary according to experience
- Be part of a company that has “the wind in its sails”
- Enchanting living environment that offers a wide range of activities (access to the bsp golf course)
- Partnership with several companies in the region offering you employee discounts
- Social activities organized by the company
- Group Insurance
- Group RRSP with employer contribution
- Flexible hours
- Recognition of years of service
- Vacation
- Possibility of teleworking
- Employee Assistance Program (EAP)
- Traffic ? We don’t know that in the beautiful and large Charlevoix region
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