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Content and Client Marketing Consultant

2 months ago

Waterloo, Canada Manulife Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement

Hybrid

Job Description

The Content and Client Marketing Consultant serves Group Benefits Marketing and Distribution teams by creating customized client-specific content and communications that help Plan Members understand and use their benefits plans, particularly assisting members through enrolment. The Consultant works directly with Plan Sponsor (client) representatives to create content/communications suitable for their organization and employees. This role provides expertise and consultation to clients on aspects of marketing pieces including the development of creative communications and design solutions, and appropriate selection of delivery media for maximum impact in an organization. The incumbent will manage specific projects as determined by the Marketing Director.

Responsibilities:

  • Write and edit simplified communications to engage employees in their health journey. All materials must enhance the target audiences’ understanding of benefits plan design, as well as plan administration and general industry standards.
  • Assist with management of relationships with external clients.
  • Attend discovery meetings with clients to analyze their communications requirements.
  • Work independently or with marketing peers as required to determine best tactics and approaches to meet marketing requirements.
  • Develop detailed communications production schedules to ensure materials are delivered on time.
  • Engage corporate clients directly, providing new ideas for them to consider about how to communicate benefits messaging effectively to their plan members.
  • Write, edit and coordinate production of marketing/communications materials as assigned, such as customized: promotional plans, campaigns, emails, posters, postcards, letters, tent cards, and intranet content.
  • Support senior members of the team by developing and implementing some aspects of complex projects, as assigned.
  • Manage moderate to high exposure strategic projects.
  • Work with other teams in the organization to develop communications for cross-functional initiatives.

How will you create impact?
The successful candidate provides an important service to Plan Sponsors in helping onboard and re-enrol their members. This role helps make the AdminAdvantage offering more attractive.

What motivates you?

  • You obsess about customers, listen, engage and act for their benefit.
  • You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
  • You thrive in teams and enjoy getting things done together.
  • You take ownership and build solutions, focusing on what matters.
  • You do what is right, work with integrity and speak up.
  • You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

  • Demonstrated written communication skills - must be able to write superior communications for clients in a clear and simple way.
  • Strong listening skills.
  • Experience in editing.
  • Strong project management skills—will at times have a case load of up to 30 or more clients. Will need to be able to prioritize and juggle many different projects simultaneously.
  • Demonstrated and honed knowledge of marketing communications theories and practices.
  • Demonstrated and honed analytical skills to identify content that is most important and most useful to the intended audience.
  • Strong influencing, interpersonal skills and negotiation skills - must have confidence in speaking directly with clients and managing their expectations. Will be called upon by clients to offer their expertise with communications. Will need to understand the client’s employee base and be able to make appropriate recommendations.
  • Demonstrated relationship management skills with areas such as Design Services, Translation, and external vendors.

What can we offer you?

  • A competitive salary and benefits packages.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.

Our commitment to you

  • Values-first culture
    We lead with our Values every day and bring them to life together.
  • Boundless opportunity
    We create opportunities to learn and grow at every stage of your career.
  • Continuous innovation
    We invite you to help redefine the future of financial services.
  • Delivering the promise of Diversity, Equity and Inclusion
    We foster an inclusive workplace where everyone thrives.
  • Championing Corporate Citizenship
    We build a business that benefits all stakeholders and has a positive social and environmental impact.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Waterloo, Ontario

Salary range is expected to be between

$67,275.00 CAD - $112,125.00 CAD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact recruitment@manulife.com for more information about U.S.-specific paid time off provisions.

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