Associate Manager, MarTech Program Enablement

2 weeks ago

Old Toronto, Canada Accoravillage Full time

Thursday, September 19, 2024

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

We’re looking for our next Associate Manager, MarTech Program Enablement. Could It Be You?

As an Associate Manager, MarTech Program Enablement, you will lead the design and implementation of seamless customer journeys that drive business growth and enhance the customer experience. Leveraging data analytics, market trends, and our MarTech stack, you will craft personalized journeys that guide customers through their lifecycle, from anonymous to engaged and loyal.

Working collaboratively with cross-functional teams, you will be responsible for launching personalized journeys and audience solutions that meet the evolving needs of our customers.

Your deep understanding of our mission to empower financial success will fuel your passion for creating exceptional experiences that drive business results.

Responsibilities:
  1. Orchestrates macro and micro journeys using AEP based on real-time behaviour, contextual changes, or business signals.
  2. Participate in the analysis and lead the team in producing audience segmentation and definitions, journey design, and implementation of use cases.
  3. Creates corresponding business requirements and marketing use cases to nurture existing and new customers with personalized touchpoints.
  4. Deep understanding of Questrade’s full audience, define subsets of the audience and segment into logical, actionable groups.
  5. Ensure consistency of audience creation across all activations.
  6. Deep understanding of customer behaviour to ensure consistent audience segments are thoughtfully managed across channels, campaigns, platforms, partners, etc.
  7. Create timely and targeted triggered behavioural communications aligning to customer actions, needs and expectations across products and lines of business.
  8. Leverage AEP to its full potential to build innovative and seamless experiences, providing suggestions and recommendations as SME on current and future state.
  9. Leverages the use of data for content creation and customer segmentation while recognizing how technical and systems integrations are interconnected.
  10. Proactively consults cross-functional team members and external partners to collaborate, design creative workarounds, implement solutions, and manage stakeholder relationships.
  11. Work with technology teams to establish data integration strategy and validate that the proper and accurate data is available for audience creation and event-based triggers.
  12. Lead and manage communication plans including tactics, criteria, timelines in partnership with various groups including product, sales, customer service center, customer experience team, analytics, content, and other internal stakeholders.
  13. Manage existing audience activations, and leverage audiences across multiple activations to maintain consistency, governance, and standards.
  14. Explore new tools and programs within the online and offline technology space in an effort to innovate the field and one-to-one marketing.
  15. Understand and draw insights from journey performance reports and customer research to optimize and provide recommendations for communication improvement.
  16. Genuine advocate to create the best possible customer experience.
Qualifications:
  1. 3+ years of experience with digital marketing and experience solutions such as Adobe Experience Cloud, CDP or comparable platforms.
  2. 5+ years of experience in developing strategic initiatives, tactical plans, marketing ecosystems.
  3. Strong understanding of digital marketing channels and strategies.
  4. Ability to map customer journeys and identify key touchpoints.
  5. Knowledge of personalization techniques and how to apply them to different audience segments.
  6. Experience in Marketing Journeys, or Customer Experience or CRM roles.
  7. Demonstrated experience in developing and implementing audience segmentation strategies.
  8. Demonstrated success in defining strategies, developing effective and personalized customer experience journeys and communications.
  9. Strong balance of business acumen and technical knowledge understanding data requirements and integrations.
  10. Proficiency in data analysis tools such as R, Python, SAS.
  11. Familiarity with analytics platforms like Google Analytics, Adobe Analytics or similar tools.
  12. Experience with data visualization tools like Tableau, Power BI or Looker.
  13. Experience with CDPs such as Segment, Tealium, Salesforce CDP or Adobe RT CDP.
  14. Familiarity with CRM platforms like Salesforce, HubSpot or Microsoft Dynamics.
  15. Knowledge of A/B testing tools to validate segmentation strategies.
  16. Strong understanding of statistical methods and how to apply them to audience segmentation.
  17. Ability to interpret data to identify patterns and insights.
  18. Experience in creating and managing customer segments based on various criteria (demographics, behaviour, etc.).
  19. Skills in conducting and analyzing market research to inform segmentation strategies.
  20. Excellent written and verbal communication skills to effectively present insights and recommendations.
  21. Ability to work with cross-functional teams, including marketing, sales, and IT.
  22. Resourceful problem solver who can navigate through ambiguity and has a keen attention to detail.
  23. Strong organizational skills and able to effectively balance and prioritize multiple projects.
  24. Precision in handling and analyzing data to ensure accuracy.

#LI-GT1

At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate in. Having a collaborative and diverse team helps us push boundaries to bring the future of fintech into existence—not only for the benefit of our customers, but for those who build their career with us.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#J-18808-Ljbffr

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