MarTech Manager

1 month ago

Old Toronto, Canada Hard Rock Digital Full time

We are seeking a highly skilled MarTech Manager to support the growth at Hard Rock Digital. The ideal candidate has experience developing and maintaining a comprehensive marketing technology stack and strong emphasis on architectural solutions, data engineering, and API integrations.

Key Responsibilities:

1. Architectural Solutions:

  • Design and implement scalable architectural solutions tailored to Hard Rock Games
  • Develop strategies for data flow and integration across various platforms
  • Ensure robust data security and compliance with relevant regulations
  • Provide strategic data and technological input to refine the marketing architecture, encompassing both Hard Rock Games internal applications and external third-party vendor solutions
  • Develop and maintain architectural documentation and diagrams to ensure clarity and alignment among teams
  • Oversee the development and maintenance of data pipelines
  • Manage data warehousing solutions, ensuring data integrity and accessibility
  • Collaborate with data scientists and analysts to optimize data models and reporting tools
  • Implement data governance policies and procedures to ensure high data quality and consistency
  • Develop and maintain ETL/reverse ETL processes to integrate data from various sources and move data to various channels
  • Monitor and optimize data infrastructure performance and scalability

3. API Integrations:

  • Lead the integration of various marketing tools and platforms through APIs or custom integration solutions
  • Ensure seamless data exchange between internal systems and third-party marketing technologies
  • Troubleshoot and resolve integration issues promptly
  • Develop and maintain documentation to support integration efforts
  • Collaborate with external vendors and partners to ensure successful integrations and implementations
  • Implement best practices for API security, versioning, and management
  • Marketing Tech Stack Development & Maintenance:Work alongside Acquisition and Retention teams to research, evaluate, implement, and manage new technologies that meet strategic business needs and fit within Hard Rock Games technical ecosystem
  • Collaborate extensively and effectively with internal and external stakeholders to complete projects from defining requirements through design, development, test and deployment
  • Maintain and optimize the existing marketing technology stack, ensuring all tools are effectively integrated and utilized
  • Stay updated on the latest trends and advancements in marketing technology and recommend improvements

Required Skills and Experience:

  • Bachelor’s degree in computer science, Information Technology, or a related field
  • Post-Graduate degree or Diploma in Marketing, Data Analytics or Business Intelligence
  • Over 5+ years of proven experience in building architectural solutions and data engineering and strategy, preferably within the gaming industry
  • Strong expertise in API integrations and managing data flow between systems
  • Experience with developing and maintaining comprehensive marketing technology stacks
  • Understanding in various marketing technologies, including CRM systems, CDPs, DMPs, marketing automation platforms, tracking and analytics tools
  • Excellent problem-solving skills and the ability to troubleshoot technical issues
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams

Preferred Skills (To be revised based on tools being used internally):

  • Familiarity with gaming industry trends and marketing strategies
  • Experience with tools such as Braze, Optimove, Amplitude, Tableau, and Google Analytics
  • Experience with cloud platforms like AWS, Google Cloud, Snowflake or Azure
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