Digital Engagement Specialist
4 weeks ago
The Digital Engagement Specialist will be responsible for the management of website content publishing, email campaign execution, and the creation of interactive digital experiences. They will play a large role in driving the firm’s online brand presence and overall digital marketing success.
Responsibilities
- Ensure the firm displays the best-in-class digital experience
- Display a good understanding of SEO and implement best practices across all platforms
- Monitor the website and ensure compliance with all regulations, including privacy regulations and AODA/WCAG
- Ensure that the brand messaging is consistent across all platforms
- Manage and maintain the email marketing campaigns and contact list
- Collaborate with the design and development teams to bring interactive and immersive digital experiences to life
- Implement user-friendly and responsive designs for all platforms
- Use analytical tools to track and analyze engagement across all platforms
- Monitor digital trends and industry benchmarks to identify opportunities for change and enhancement
Requirements
- Strong proficiency with marketing technology platforms including Content Management Systems (CMS) and Marketing Automation Systems
- Experience and proficiency in design and editing programs such as InDesign, Photoshop, Premiere Pro and After Effects
- Ability to display web design skills, knowledge of website standards and best practices, SEO principles and best practices, email and marketing content
- Hands on knowledge ofHTML, CSS, UX, cross-browser and cross-platform compatibility, mobile layouts, and responsive breakpoints
- Excellent communication skills and the ability to collaborate with teams
- Experience with analytics insights and working knowledge of Adobe Analytics and/or Google Analytics
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