Marketing Communications Specialist

2 days ago

Golden Horseshoe, Canada Adecco Canada Full time

Adecco is currently hiring a temporary full-time talented and passionate Marketing Communications Specialist: Customer Journey to join our clients’ dynamic team in North York, ON.  In this role you will be responsible for the production, analysis, and optimization of one-to-one marketing communications that support all touchpoints throughout the customer journey. 

If you are a marketing professional with a passion for enhancing the customer journey and a love for the Porsche brand, we want to hear from you

  • Pay Rate: $33 - $36/hour

  • Location: North York, ON

  • Job type: Temporary | Full-time | 1-year contract with possibility of extension

Here's why you should apply:

  • 4% vacation paid weekly

  • Paid weekly accurate and on time

  • Strong health and safety programs

  • Medical and dental benefits once qualified

  • Free training programs

  • New and quicker onboarding process

Responsibilities:

  • Manage the production of customer-facing content throughout all touchpoints of the customer journey (Welcome, waiting for delivery, vehicle arrival, anniversary, loyalty, renewal etc.)

  • Work with internal Customer Journey team to support process and strategy as well as analyze monthly KPI dashboard to find ways to optimize performance

  • Define personalized content strategy and conduct various A/B testing to determine content effectiveness

  • Collaborate with internal team to define Porsche’s luxury loyalty marketing strategy

  • Interact with Porsche AG counterparts on centrally led projects and represent Canada at a global level

  • Coordinate content collection from all relevant stakeholders and manage the production of the monthly eNewsletter that is sent to Porsche Canada’s subscriber base

  • Facilitate the production of the Canadian ryder insert for each issue of the Porsche Christophorus magazine (4 issues per year)

  • Work with Marketing Communications Specialist on content for product launch emails as well as special model specific “insider” emails

  • Manage the production and scheduling of all ad-hoc DM/eDM requests working closely with stakeholders to produce effective content for their business needs while ensuring all content is premium and on brand

  • Work with the Customer Journey team to define holistic strategy around the use of all CRM marketing channel tactics to encourage stronger, more impactful messaging

  • Work very closely with Senior Customer Journey Event Specialist and provide brand communications support for all key customer events

  • Maintain relationships with internal stakeholders

  • Other duties as assigned

Qualifications:

  • Must be legally eligible to work, and reside in Canada

  • Bachelor’s degree in Marketing, Communications or related discipline.

  • Previous relevant experience in CRM or loyalty Marketing in the automotive industry or marketing premium brands

  • Intermediate French is an asset

  • Excellent written and verbal communication skills required

  • Marketing copywriting experience is an asset

  • Strong knowledge of CRM marketing and thorough understanding of the customer purchasing journey

  • Experience working with data and CRM tools is preferred

  • Proficient computer skills including all Microsoft Office applications

  • Strong knowledge of Google Analytics reporting platform

  • Able to collaborate with various stakeholders across cross-functional departments

  • Ability to multitask and deliver high quality work under tight timelines

  • Ability to proactively solve problems and work independently

  • Ability to manage vendors, agencies and stakeholders effectively

  • Excellent organizational and time management skills

  • Excellent attention to detail

  • Advanced knowledge of MS Office, especially Excel and PowerPoint, general knowledge of content management and database systems an asset

  • Interest in automotive or prestige/luxury

  • Valid driver’s license for operating motor vehicles in Canada

Are you interested in this position? Apply now Our dynamic team of recruiters will reach out if you qualify for this role.
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