Director Strategic Marketing
2 weeks ago
Algoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a welcoming, inclusive, respectful, and safe environment where everyone belongs. We live these values through the strength and richness that diversity brings to our workforce and welcome contributors from equity-deserving groups including: Indigenous Peoples, Black and racialized persons, women, Persons with Disabilities, 2 Spirit, Lesbian, Gay, Bisexual, Transgender, and Queer persons.
Job Title
Director of Strategic Marketing & Brand Growth
Position Status
Permanent, Full-Time
Department
Marketing & Communications
Supervision Received
VPGIER
Supervision Exercised
Marketing Manager
Location
Sault Ste Marie or Brampton, ON
Number Of Positions
1
Primary Functions
The Director of Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives. This role oversees the development and implementation of comprehensive marketing strategies across multiple channels, leveraging digital platforms, social media, and traditional media outlets. The Director of Marketing and Brand Growth plays a pivotal role in shaping the university's public image and ensuring alignment with its mission, values, and strategic priorities.
Responsibilities
- Lead the Marketing team in developing and executing integrated marketing plans to achieve institutional goals.
- Develop and execute a comprehensive brand strategy aimed at strengthening and expanding Algoma University’s brand identity and presence.
- Oversee the creation and consistent implementation of brand guidelines to ensure that all marketing and communication efforts reinforce the university’s brand values.
- Drive initiatives that enhance brand awareness across key local, national, and international audiences.
- Develop and manage key performance indicators (KPIs) to measure the success of marketing and brand initiatives.
- Leverage market research and data analytics to continuously refine the brand strategy.
- Develop and guide the execution of a multi-year, integrated, university-wide strategic marketing and communications plan.
- Drive the evolution and implementation of the university brand through strategic marketing initiatives.
- Utilize innovative engagement strategies to enhance the university's visibility and reputation.
- Work collaboratively to support Faculty-based marketing and communications strategies.
- Deliver opportunities to highlight Algoma University in regional and national media outlets.
- Lead the Marketing team in cultivating relationships and securing stories in media outlets.
- Manage media relations and serve as spokesperson when required.
- Contribute to the strategic direction of the Marketing team.
- Mentor and develop the marketing team.
- Manage budgets, resources, and timelines effectively.
- Other Duties as assigned.
Minimum Qualifications
- Master’s degree in Marketing or a related field (advanced degree preferred).
- Minimum of ten years' experience in strategic marketing and brand management.
- Proven experience in developing and executing brand strategies.
- Strong leadership skills with experience in managing diverse teams.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
Salary Scale
$118,576 to $148,219 annually.
To apply for this position please submit a resume and cover letter no later than 4:00 p.m. on September 17, 2024.
Algoma University is strongly committed to fostering diversity and inclusivity within our community and is an equal-opportunity employer.
#J-18808-Ljbffr-
Director of Strategic Marketing and Brand Growth
2 weeks ago
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the RoleAlgoma University is committed to fostering a culture of diversity, equity, and inclusion, and we are seeking a highly skilled and experienced professional to lead our marketing efforts.Key ResponsibilitiesDevelop and Execute Strategic Marketing PlansThe Director of Marketing and Brand Growth will be responsible for leading the development and...
-
Director of Strategic Marketing and Brand Growth
2 weeks ago
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the RoleAlgoma University is committed to fostering a culture of diversity, equity, and inclusion, and we are seeking a highly skilled and experienced professional to lead our marketing efforts.Key ResponsibilitiesDevelop and Execute Strategic Marketing PlansThe Director of Marketing and Brand Growth will be responsible for leading the development and...
-
Director of Strategic Marketing
4 weeks ago
Sault Ste. Marie, Canada Algoma University Full timeJob Type: Permanent Full Time Salary Range: $118,576 to $148,219 annually Posting Closes: September 17, 2024 The Director of Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university’s enrollment growth objectives....
-
Director of Strategic Marketing and Brand Growth
3 weeks ago
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the Role:The Director of Strategic Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives.Key Responsibilities:Lead the Marketing team in developing and executing integrated marketing plans...
-
Director of Strategic Marketing and Brand Growth
3 weeks ago
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the Role:The Director of Strategic Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives.Key Responsibilities:Lead the Marketing team in developing and executing integrated marketing plans...
-
Director of Strategic Marketing and Brand Growth
2 weeks ago
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the Role:The Director of Strategic Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives.Key Responsibilities:Lead the Marketing team in developing and executing integrated marketing plans...
-
Director of Strategic Marketing and Brand Growth
2 weeks ago
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the Role:The Director of Strategic Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives.Key Responsibilities:Lead the Marketing team in developing and executing integrated marketing plans...
-
Director of Strategic Marketing and Brand Growth
2 weeks ago
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the Role:The Director of Strategic Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives.Key Responsibilities:Lead the Marketing team in developing and executing integrated marketing plans...
-
Director of Strategic Marketing
3 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director of Strategic Marketing
3 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director of Strategic Marketing
3 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director of Strategic Marketing
3 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director of Strategic Communications
3 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director of Strategic Communications
3 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director of Strategic Communications
4 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director of Strategic Communications
4 weeks ago
Sault Ste. Marie, Canada Sault Community Career Centre Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Director Strategic Communications
2 weeks ago
Sault Ste. Marie, Canada Algoma University Full timeAlgoma University is committed to undoing systemic and institutional discrimination and being publicly transparent and accountable. Diversity, equity, and inclusion are fundamental to our Special Mission. In keeping with the Seven Grandfather teachings that are the core values that inform our decisions as an institution, we are committed to creating a...
-
Sault Ste. Marie, Ontario, Canada Sault Community Career Centre Full timeJob SummaryWe are seeking a highly skilled and experienced Director of Strategic Communications and Reputation Management to join our team at Sault Community Career Centre. This is a permanent, full-time position that will play a critical role in shaping the institution's reputation and maintaining a positive public image.Key ResponsibilitiesStrategic...
-
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the RoleThe Director of Strategic Communications and Reputation Management at Algoma University is responsible for overseeing the strategic communication efforts that support the institution's goals and enhance its reputation. This role involves leading a team in developing and executing comprehensive communication strategies, managing media relations,...
-
Sault Ste. Marie, Ontario, Canada Algoma University Full timeAbout the RoleThe Director of Strategic Communications and Reputation Management at Algoma University is responsible for overseeing the strategic communication efforts that support the institution's goals and enhance its reputation. This role involves leading a team in developing and executing comprehensive communication strategies, managing media relations,...
