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Director of Strategic Marketing and Brand Growth

2 months ago

Sault Ste Marie, Ontario, Canada Algoma University Full time

About the Role:

The Director of Strategic Marketing and Brand Growth at Algoma University is responsible for leading and executing strategic marketing initiatives to enhance institutional brand awareness and support the university's enrollment growth objectives.

Key Responsibilities:

  • Lead the Marketing team in developing and executing integrated marketing plans to achieve institutional goals, including market research, audience segmentation, and campaign development.
  • Develop and execute a comprehensive brand strategy aimed at strengthening and expanding Algoma University's brand identity and presence.
  • Oversee the creation and consistent implementation of brand guidelines to ensure that all marketing and communication efforts reinforce the university's brand values.
  • Drive initiatives that enhance brand awareness across key local, national, and international audiences, positioning Algoma University as a leading institution in higher education.
  • Develop and manage key performance indicators (KPIs) to measure the success of marketing and brand initiatives, ensuring alignment with the university's strategic goals.
  • Leverage market research and data analytics to continuously refine the brand strategy and ensure it aligns with target audience perceptions and preferences.
  • Develop and guide the execution of a multi-year, integrated, university-wide strategic marketing and communications plan to achieve the University's vision and support enrollment growth.
  • Drive the evolution and implementation of the university brand through strategic marketing initiatives. Develop brand guidelines and ensure adherence across all marketing materials.
  • Utilize innovative engagement strategies to enhance the university's visibility and reputation locally, nationally, and globally. This includes leveraging video, social media, and other digital channels effectively.
  • Work collaboratively to support Faculty-based marketing and communications strategies and initiatives and ensure their alignment with university messaging.
  • Ensure relevant actions and Key Performance Indicators (KPIs) associated with strategic enrollment management, advancement, and communications are achieved through effective marketing and communication strategies aligned with established goals, including developing marketing materials to support recruitment campaigns.
  • Deliver opportunities to highlight Algoma University in regional and national media outlets.
  • Lead the Marketing team in cultivating relationships and securing stories in media outlets.
  • Pioneer innovative and cutting-edge engagement marketing strategies leveraging video, social media, and other delivery channels.
  • Oversee website content development, updating and analysis, video content creation, social media management across multiple platforms, and development of marketing materials.
  • Oversee the evolutionary implementation of the University brand and reputational elements through a marketing lens.
  • Develop and deliver brand content across a variety of platforms and manage a dashboard of key metrics to track progress and effectiveness.

Media Relations and Public Engagement:

  • Manage media relations and serve as spokesperson when required, ensuring consistent messaging and fostering positive relations.
  • Develop strategic partnerships with media outlets to increase positive exposure and visibility of Algoma University's achievements and initiatives.
  • Create and promote thought leadership content that reinforces the university's brand as an innovative and forward-thinking institution.
  • Manage the university's public relations efforts to ensure that all communications support and enhance the brand's reputation.
  • Monitor and analyze media activity and outcomes to optimize communication strategies.
  • Prepare media briefs, press releases, and other materials as needed.

Marketing Team Leadership:

  • Contribute to the strategic direction of the Marketing team.
  • Mentor and develop the marketing team, ensuring they have the skills and resources to effectively contribute to the university's brand and marketing goals.
  • Lead the marketing team in setting, tracking, and achieving KPIs that align with the university's brand and marketing objectives, fostering a results-driven culture.
  • Collaborate with other directors and executives to align marketing efforts with overall institutional objectives.
  • Foster a culture of creativity and innovation within the marketing team, encouraging new ideas that can elevate the university's brand.
  • Lead projects to enhance departmental efficiency and stakeholder satisfaction.
  • Manage budgets, resources, and timelines effectively.
  • Represent Algoma University in relevant institutional committees and councils. Serve as a liaison between the Marketing department and other university departments and stakeholders.

Other Duties:

  • Other duties as assigned.