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Assistant Brand Manager

3 months ago

Chilliwack, Canada Petcurean Full time

Assistant Brand Manager

Department: Marketing

Reports to: Brand Manager

Location: Chilliwack, BC

Workplace Category: Hybrid


Your Role at Petcurean:

The Assistant Brand Manager is a critical member of the brand team; responsible for assisting the Brand Manager in the global development of brand strategies and campaigns. You bring an analytical and consumer/data-centric mindset to your role, supporting the Brand Manager as they set direction for global brand growth.

The ABM will work closely with the Marketing team, Innovation team, and agency partners to manage and support the development of brand strategies and campaigns to grow and measure our brand equity in key regions around the globe. You champion a spirit of "consumers first" and advocate for core global consumer segments within the team. You are an organized and effective marketing professional who thrives in a fast-paced environment and can work effectively in a self-directed manner, while being a strong team player and collaborator.

This position will report to the Brand Manager and the successful candidate will be located in the Metro Vancouver or Fraser Valley areas.


What's in it for you?

  • Flexible hybrid work environment.
  • Take advantage of the financial resources strategically allocated to empower your career progression through personalized Professional Development avenues.
  • Staff Feeds program Each month, Petcurean employees are eligible to submit an order for Petcurean products to feed the furry friends in your life.
  • Annual volunteer hours so you can give back to the causes that mean the most to you.
  • Comprehensive Benefits package.
  • Employee Assistance Program.
  • Modern open concept office located in the beautiful Fraser Valley.
  • Stocked coffee, tea, and treats at our office

If you were the Assistant Brand Manager now, here are some of the core activities you would be doing:

  • Researches global consumer behavior and segmentation to support the Brand Manager in leading research initiatives.
  • Analyzes region-specific brand performance to aid in developing tailored brand strategies and positioning.
  • Researches and maintains the end-to-end planning, development, and adaptation of region-specific campaigns and brand assets that resonate with consumers and deliver on regional brand equities.
  • Recommends strategies to the Brand Manager in the development of region-specific marketing claims databases and product packaging.
  • Maintains strategic involvement in the development of region-specific brand guidelines and identity.
  • Recommends strategies to the Brand Manager for building and maintaining a strong brand portfolio that meets consumer needs and drives brand growth.
  • Collaborates with the Marketing team to identify assets that most resonate with our consumer segments, and build a library of region-specific branded assets to support brand adoption and advocacy.
  • Collaborates with the Marketing team to build content and assets for websites that are tailored to the region's consumers and consumer journeys, build brand equity, and deliver on key conversion goals.
  • Analyze and report on the brand's performance in global strategic markets, identify and advocate for brand growth opportunities, and act as the consumer marketing thought-leader for Marketing and Sales teams.
  • Roll up your sleeves and do what's necessary to get the job done and complete other duties as required within the same scope and level.

Core Competency Responsibilities

In addition to your overarching responsibilities, you will be expected to demonstrate the following Core Competency responsibilities:

  • Recognizes and acknowledges others' contributions, offers constructive feedback, fosters consensus, and ensures all group members have opportunities to contribute to discussions.
  • Supports efficiency improvements, coaches for excellence, suggests method enhancements, and promotes responsible risk-taking for superior outcomes.
  • Proactively addresses long-term customer needs, enhances service delivery, and anticipates upcoming concerns to provide exceptional value beyond immediate requests.

Here are some of the skills we are looking for our next Assistant Brand Manager to bring to the team:

  • A proven understanding of consumer marketing, with strong knowledge of fundamental marketing principles and practices.
  • Strong data analysis and critical thinking skills for uncovering category and consumer insights to help influence business decisions.
  • Goal- and results-oriented with natural leadership and business skills.
  • Strong time management and communication skills that will enable you to thrive in a challenging and exciting work environment.
  • Proficiency with Microsoft Office (Word, Excel, and PowerPoint).
  • Attention to detail and quality.
  • Ability to work in a constantly changing, fast-paced work environment.
  • Ability to lift up to 40lbs.

Are you our next Assistant Brand Manager? Here are some of our must-haves:

  • Equivalent to a bachelor's degree in relevant discipline.
  • 3+ years of brand marketing experience in a consumer-packaged goods environment; global experience highly desired.
  • Experience with marketing project management and coordination within a corporate environment.
  • Proven experience turning ideas into reality, working with multiple fluid team structures with a high requirement for trust, integrity, and a solutions-oriented mindset.
  • Experience working as part of a cross-functional team.
  • Valid passport and willingness to travel internationally when required.

About Us

We are in the business of putting pets first, through formulating superior-quality and nutritionally balanced recipes that give dogs and cats happier, healthier, and longer lives. Founded in 1999, as a local BC company, Petcurean has evolved to become a globally trusted brand of premium quality pet foods. Our recipes are sold in pet specialty stores across North America, and in over 30 countries around the world. Behind our success are our people that never waver from our brand's ultimate mission of putting pets first. Our People make us who we are and represent the true heart and soul of Petcurean.

Petcurean is an equal-opportunity employer. We are committed to providing an inclusive and welcoming environment for all employees, candidates, and clients. We do not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, age, marital status, or disability status. Diversity and inclusion are core values at Petcurean, and we actively encourage candidates from all backgrounds to apply for this position. We would like to thank all applicants for their interest; however only those candidates selected for an interview will be contacted.

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