See more Collapse

Senior Brand Manager

1 month ago

Hamilton, Canada Allergan Full time

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com . Follow @abbvie onTwitter ,Facebook ,Instagram ,YouTube andLinkedIn .

Job Description

Purpose

Describe the primary goals, objectives or functions or outputs of this position.

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Responsibilities

List up to 10 main responsibilities for the job. Include information about the accountability and scope.

  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
  • Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
  • Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
  • Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
  • Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
  • Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
  • As Brand Team Leader (if applicable)
    • Lead the Brand Team around a brand vision and objectives that are shared by all members.
    • Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
  • • Continuously encourage Brand Team members’ collaboration and foster team spirit.
    • Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
Qualifications

Qualifications

List required and preferred qualifications (up to 10). Include education, skills and experience.

  • Bachelor’s degree or equivalent
  • Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry
  • Ability to translate strategies into actionable and realistic marketing actions
  • Ability to lead, motivate and coordinate cross functional teams
  • Solid working knowledge of healthcare environment and evolving landscape
  • Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
  • Solid knowledge on finance principles and processes
  • English language proficiency verbally and in writing (for all non-English speaking countries)
  • Preferred:
    • Marketing track record of success within FMCG, Media and/or Digital/IT industry
    • Sales track record of success within biotech/pharmaceutical or any other industry

Key Stakeholders

External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team

Additional Information

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

#J-18808-Ljbffr

We have other current jobs related to this field that you can find below

  • Brand Marketing Manager

    3 weeks ago

    Hamilton, Canada Carmen's Group Full time

    **Brand Marketing Manager** Carmens Group is looking for an experienced and motivated Brand Marketing Manager to join our Head Office team! **Responsibilities** - Assist the Director of Marketing & Brand Experience in the development and execution of strategic, integrated marketing initiatives including: network programs, promotions, brand activation,...

  • Brand Marketing Manager

    2 weeks ago

    Hamilton, Canada Isarta Full time

    Brand Marketing ManagerCarmens Group is looking for an experienced and motivated Brand Marketing Manager to join our Head Office team! You will play a key role in planning and executing the strategic marketing initiatives for a portfolio of premium hospitality venues. Our ideal candidate is a creative self-starter, a superb communicator and someone that...

  • Brand Marketing Manager

    2 weeks ago

    Hamilton, Canada Isarta Full time

    Brand Marketing ManagerCarmens Group is looking for an experienced and motivated Brand Marketing Manager to join our Head Office team! You will play a key role in planning and executing the strategic marketing initiatives for a portfolio of premium hospitality venues. Our ideal candidate is a creative self-starter, a superb communicator and someone that...

  • Brand Marketing Manager

    7 days ago

    Hamilton, Canada Carmen's Group Full time

    Brand Marketing ManagerCarmens Group is looking for an experienced and motivated Brand Marketing Manager to join our Head Office team!You will play a key role in planning and executing the strategic marketing initiatives for a portfolio of premium hospitality venues. Our ideal candidate is a creative self-starter, a superb communicator and someone that...

  • Brand Marketing Manager

    1 week ago

    Hamilton, Canada Carmen's Group Full time

    Brand Marketing ManagerCarmens Group is looking for an experienced and motivated Brand Marketing Manager to join our Head Office team!You will play a key role in planning and executing the strategic marketing initiatives for a portfolio of premium hospitality venues. Our ideal candidate is a creative self-starter, a superb communicator and someone that...

  • Brand Marketing Manager

    3 weeks ago

    Hamilton, Canada Carmen's Group Full time

    Brand Marketing ManagerCarmens Groupis looking for an experienced and motivated Brand Marketing Manager to join our Head Office team! You will play a key role in planning and executing the strategic marketing initiatives for a portfolio of premium hospitality venues. Our ideal candidate is a creative self-starter, a superb communicator and someone that...

  • Brand Marketing Manager

    3 weeks ago

    Hamilton, Canada Carmen's Group Full time

    Brand Marketing ManagerCarmens Groupis looking for an experienced and motivated Brand Marketing Manager to join our Head Office team! You will play a key role in planning and executing the strategic marketing initiatives for a portfolio of premium hospitality venues. Our ideal candidate is a creative self-starter, a superb communicator and someone that...

  • (Senior) Brand Finance Analyst

    2 weeks ago

    Hamilton, Canada Allergan Full time

    (Senior) Brand Finance Analyst (all genders) __jobinformationwidget.freetext.LocationText__Welcome to AbbVie! As part of an international company with 48,000 employees worldwide and around 3,000 employees in Germany, you will have the opportunity to work closely with us to address the health challenges of tomorrow. Do you have a passion for improving health...

  • (Senior) Brand Finance Analyst

    2 weeks ago

    Hamilton, Canada Allergan Full time

    (Senior) Brand Finance Analyst (all genders) __jobinformationwidget.freetext.LocationText__Welcome to AbbVie! As part of an international company with 48,000 employees worldwide and around 3,000 employees in Germany, you will have the opportunity to work closely with us to address the health challenges of tomorrow. Do you have a passion for improving health...

  • Brand Manager Oncology

    4 weeks ago

    Hamilton, Ontario, Canada Allergan Full time

    Company Description AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and...

  • Senior Specialist Manager

    3 weeks ago

    Hamilton, Ontario, Canada Allergan Full time

    Senior Specialist (or Manager), Public Affairs (Product Communications & Patient Relations) __AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas –...

  • Weekend Merchandiser

    3 weeks ago

    Hamilton, Ontario, Canada Brand Momentum Full time

    Brand Momentum is currently looking for an experienced Merchandiser to work 16 hours/week Thursday to Sunday from noon to 4 pm merchandising and filling shelves in Mass Grocery locations in Hamilton. ( Must be available on the long weekend) We are all about relationship building and leading the CPG market and so are you The ability to get ahead of things is...

  • Student Brand Ambassador

    1 month ago

    Hamilton, Canada Kaplan Full time

    Job Description If you are a go-getter, involved on your campus, and want to use your skills to help improve student’s lives through education, we are looking for highly motivated Student Ambassadors to join our Kaplan family. In this position, you will increase Kaplan’s visibility on campus, or virtually, through various initiatives and activities,...

  • Merchandiser- 5 week contract

    1 month ago

    Hamilton, Canada Brand Momentum Full time

    Brand Momentum is currently looking for an experienced Merchandiser to work 16 hours/week Thursday to Sunday from noon to 4 pm merchandising and filling shelves in Mass Grocery locations in Hamilton. ( Must be available on the long weekend)About YouWe are all about relationship building and leading the CPG market and so are you! You are always focused on...

  • Brand Executive

    3 weeks ago

    Hamilton, Ontario, Canada Allergan Full time

    AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan...

  • Sales Manager

    1 month ago

    Hamilton, Canada LEV Senior Living Full time

    **Do you enjoy being part of a team who believes that together, they can achieve remarkable things?** **Do you want to work in a culture where people take care of people?** **Do you want a chance to make a difference in people’s lives?** **Do you value the opportunity to grow and learn?** **Sales Manager (Full Time)** **If you are an enthusiastic team...

  • General Manager at Aberdeen Gardens

    1 month ago

    Hamilton, Canada LEV Senior Living Full time

    **Do you enjoy being part of a team who believes that together, they can achieve remarkable things?** **Do you want to work in a culture where people take care of people?** **Do you want a chance to make a difference in people’s lives?** **Do you value the opportunity to grow and learn?** **General Manager at Aberdeen Gardens Retirement...

  • Business transformation Manager/ Senior Manager

    3 weeks ago

    Hamilton, Ontario, Canada Endeavour group Full time

    With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, we love to bring people together. Endeavour Group is Australia's largest retail drinks network underthe Dan Murphy's and BWS brands. We also run the country's largest portfolio of licensed hotels. Endeavour Group demerged from Woolworths in 2021 and as part of the...

  • Senior Brand Manager

    3 weeks ago

    Hamilton, Ontario, Canada Spectra Experience Full time

    Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry . Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts...

  • Brand Ambassador

    1 month ago

    Hamilton, Canada AGM Renovations Full time

    AGM Renovations is the #1 home renovation company specializing in delivering high-quality and innovative solutions to homeowners. We are currently seeking a dynamic and enthusiastic Brand Ambassador to join our team. As a Brand Ambassador, you will play a crucial role in promoting our brand, establishing strong relationships with customers, and representing...