KINESSO - Associate Addressable Activation

3 weeks ago

Old Toronto, Canada IPG Mediabrands Full time

Position Summary

The Associate, Addressable Activation is responsible for campaign set up, optimization and reporting. Their goal is to improve the quality and performance of our campaigns.

Key Responsibilities

  • Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
  • Run and optimize campaigns with various goals/KPIs and ability to recommend DSPs based on historical performance against each KPI (e.g. CTR, CPM, CPA, viewability, CPC, on Target %)
  • Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
  • Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates to match the data in the DSP).
  • Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
  • Participate in reporting calls with planning and client marketing teams including answering campaign questions and presenting performance insights.
  • Escalate issues to senior operations lead(s) in a timely manner.
  • Address challenging questions about campaign performance.
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.

Desired Skills & Experience

  • Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
  • Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  • Knowledge of Datorama workspaces and formulas
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools (e.g. Google Campaign Manager, Google Analytics, Google Ads, etc.).
  • Basic understanding of tagging for analytics.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

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