Content and client marketing consultant

5 days ago

Waterloo, Canada Société Financière Manuvie Full time

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement: Hybrid

Job Description

The Content and Client Marketing Consultant serves Group Benefits Marketing and Distribution teams by creating customized client-specific content and communications that help Plan Members understand and use their benefits plans, particularly assisting members through enrolment. The Consultant works directly with Plan Sponsor (client) representatives to create content/communications suitable for their organization and employees. This role provides expertise and consultation to clients on aspects of marketing pieces including the development of creative communications and design solutions, and appropriate selection of delivery media for maximum impact in an organization. The incumbent will manage specific projects as determined by the Marketing Director.


Responsibilities:

  • Write and edit simplified communications to engage employees in their health journey. All materials must enhance the target audiences’ understanding of benefits plan design, as well as plan administration and general industry standards.
  • Assist with management of relationships with external clients.
  • Attend discovery meetings with clients to analyze their communications requirements.
  • Work independently or with marketing peers as required to determine best tactics and approaches to meet marketing requirements.
  • Develop detailed communications production schedules to ensure materials are delivered on time.
  • Engage corporate clients directly, providing new ideas for them to consider about how to communicate benefits messaging effectively to their plan members.
  • Write, edit and coordinate production of marketing/communications materials as assigned, such as customized: promotional plans, campaigns, emails, posters, postcards, letters, tent cards, and intranet content.
  • Support senior members of the team by developing and implementing some aspects of complex projects, as assigned.
  • Manage moderate to high exposure strategic projects.
  • Work with other teams in the organization to develop communications for cross-functional initiatives.


What we are looking for:

  • Demonstrated written communication skills - must be able to write superior communications for clients in a clear and simple way.
  • Strong listening skills.
  • Experience in editing.
  • Strong project management skills - will at times have a case load of up to 30 or more clients. Will need to be able to prioritize and juggle many different projects simultaneously.
  • Demonstrated and honed knowledge of marketing communications theories and practices.
  • Demonstrated and honed analytical skills to identify content that is most important and most useful to the intended audience.
  • Strong influencing, interpersonal skills and negotiation skills - must have confidence in speaking directly with clients and managing their expectations. Will be called upon by clients to offer their expertise with communications. Will need to understand the client’s employee base and be able to make appropriate recommendations.
  • Demonstrated relationship management skills with areas such as Design Services, Translation, and external vendors.


What can we offer you?

  • A competitive salary and benefits packages.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.


About Manulife and John Hancock:

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions.

Manulife is an Equal Opportunity Employer. At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals.

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