Senior National Revenue Growth Manager
4 weeks ago
About Tropicana Brands Group
The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset.
With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing and nutrition expertise.
The company’s focused on the vision to quench the world's thirst for more delight and nourishment, while continuing to build upon the many important diversity, sustainability, local community and philanthropic activities that our people and brands have historically supported.
Key Responsibilities:
Tropicana Brands Group is looking for a highly qualified Sr Manager to support the Sales/NABU team to ensure the company’s goals and initiatives are met.
This senior role will be responsible for standing up the Price Package Architecture and Revenue Growth Management in Canada. He/She will act as the single point RGM manager for all the TBG Canada business. This senior role reports directly to the Tropicana Brands Group (TBG) Sr Director Commercial Lead & French Operations, with responsibility across Canada.Tropicana is looking for a critical thinker with exceptional communication, influencing and relationship management skills who thrives in a fast-paced environment.
Key relationships in addition to the Group Director Commercial Strategy include.
- Canada Finance Manager.
- Canada Sales Director and the National Account Managers.
- Canada Senior Insights Manager.
- Canada Senior Category Manager.
- Head of RGM Management NA.
Responsibilities include:
Revenue Growth Management:
- Leveraging insights from RGM analytics such as brand and competitive price curves, brand and competitive price/promo candlesticks, promo ROIs, package-level investment rates, working nonworking trade rates, occasion penetration, investment trends over time, price realization vs. Food CPI and competition, and retailer/supplier profit pool analytics to form RGM agendas at the core package, brand and portfolio level.
- Mine competitive insights to determine competitive RGM strategies and implications for TBG brands.
- Working closely with Finance to monitor Net Revenue and GP per case trends, disaggregating core drivers and using insights to advise on right mix of Trade optimization, Rate, Promo efficiency/effectiveness, Mix/Innovation to drive continuous outperformance of the Food CPI and movement of increasing percentage of portfolio into simultaneously positive volume and value growth.
- Working closely with Finance to recommend improved RGM reporting as part of total financial reporting cycles and fielding RGM plans that deliver the needs of the Strategic Growth Algorithm while simultaneously driving brands’ strategic objectives.
- Determining right price/promo strategies against the backdrop of heavy promo reliance, taking into consideration competitive dynamics and differences in share leadership position at the retailer and geographic level.
- Work with finance to review, analyse and recommend incremental trade spend.
- Working with Integrated Insights to define analytic innovations and breakthroughs to support RGM and total portfolio strategy agenda, including deployment of 3P partners (e.g., Eversight),
- creation of multi-attribute total brand building analytics and Price-Volume flow optimizer platforms, etc.
- Mapping out and ensuring clear consumer/shopper roles for each pack in the Canada portfolio, identifying implications for profit improvement agendas, capital prioritization, brand building investments.
- Working with marketing to identify package opportunities using an occasion, consumer need state, consumer demographic, geography, channel and/or product lens to inform innovation and M&A priorities.
Other:
Supporting portions of the annual customer business planning process as directed.
Serving on projects targeting particular improvement opportunities, as needed.
Other work as directed.
The ideal candidate is excited to both influence sales and directly “roll up his/her sleeves” to conduct analytics and get things done. He/She does not let perfection get in the way of progress, is comfortable assessing risk and reward to make balanced tradeoffs between speed and accuracy and has a relentless drive for impact. He/She has progressed through a mix of successive roles in field sales, category management and shopper marketing to provide a well-rounded perspective on category management. This manager is excited about turning data into actionable insight and is comfortable working seamlessly with senior stakeholders to influence sales and commercial strategy, drive alignment to tradeoffs within the portfolio and help activate strategies into demonstrable actions in the marketplace. He/She is comfortable with new technologies and has a track record of collaborating with IT to build them out, driving change management to ensure uptake in service. All in all, this manager exhibits the “Grit, Grow, Go” values that exemplify the TBG culture. This role is an excellent developmental opportunity for those interested in deepening their sales leadership career path or rounding out their profile for Commercial Strategy.
Requirements:
- Bachelor's degree in business administration, marketing, or related field.
- At least three years of relevant experience in revenue growth management, intelligence analysis, sales or a similar field.
- Strong analytical and data interpretation skills, with proficiency in Excel and PowerPoint.
- Knowledge of business intelligence software (e.g. Tableau, Power BI, Nielsen IQ, customer data-bases) preferred.
- Experience in CPG or related industry preferred.
- Strong communication, presentation, and interpersonal skills.
- Self-starter with strong organizational skills.
- Comfortable working with large datasets and handling complex information.
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