Sr manager, internal communication

2 weeks ago

Brampton, Canada Loblaw Companies Ltd - Head Office Full time

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Position: Senior Manager, Internal Communication

Reports to: Senior Director, Internal Communication

Location: Loblaw Companies Ltd., 1 President’s Choice Circle, Brampton, Ontario L6Y 5S5

Position: Full-time permanent

Help us inspire and educate Canada’s largest private sector workforce

Imagine being the voice that gets to bring a company’s purpose, and its efforts to fight climate change and advance social equity, to life for over 220,000 employees working in communities all across the country. Imagine having the freedom to explore a wide variety of channels to do so - from traditional written communication to the latest trends and storytelling approaches - while also getting to work with passionate leaders at the company’s head office and 2,500 stores and pharmacies. Imagine having ‘creativity’ listed as one of your key deliverables for the year.

Got a smile on your face? Great, then maybe you should be our Sr. Manager, Internal Communication - focused entirely on keeping our people informed and excited about all the great things we’re doing to help Canadians Live Life Well.

Here’s what you’ll need to do:

  • Develop and implement a comprehensive internal storytelling strategy that showcases the company’s purpose (helping Canadians Live Life Well) and ESG efforts (fighting climate change and advancing social equity); recommend and implement new tactics as part of this strategy where appropriate.
  • Proactively uncover story ideas by establishing relationships across the business - people like your fellow communicators, operators, merchants, store managers, pharmacists, DC leaders, to name a few.
  • Institute a content calendar that plots stories across all possible communication channels, on a daily, weekly, monthly, quarterly and annual cadence. Monitor and analyze the effectiveness of tactics, continuously adopting data-driven opportunities for improvement.
  • Creatively leverage a variety of mediums and approaches to effectively storytell, including written pieces, short- and long-form video, podcasts, live presentations, digital signage, store activation guides, and more.
  • Partner with external communication counterparts to identify opportunities for content cross-promotion.
  • Stay up-to-date with industry trends and best practices in internal communication, digital storytelling, etc.
  • Support the implementation of a LinkedIn strategy for the organization’s Management Board.
  • Support with the management of several internal events, including VP Meetings, VP Offsite, Quarterly Results Town Halls, and more.
  • Some travel required (
  • And other stuff too.

Ideally you will have:

  • University degree (preferably with a specialization in English, Communication or Journalism) with 7-9 years of related experience doing most if not all of the things noted above.
  • Excellent written, verbal, audio- and video-based storytelling skills, with an ability to produce in various styles and formats.
  • Strong understanding of various communication channels and approaches, and the ability to select the most appropriate ones for different messages and target groups.
  • Track record of planning, executing and measuring strategic communication plans that drive business results.
  • Interest in leveraging AI to simplify and guide creative work.
  • Proven ability to support and counsel senior leaders.
  • Strong interpersonal skills with the ability to build relationships and work effectively within cross-functional teams.
  • Experience with script development, video production, event and project management.
  • Advanced knowledge of Microsoft Office Suite (Word and PowerPoint).
  • Comfort working in a fast-paced environment with the ability to adapt to change and meet timelines (without sacrificing quality).
  • A positive attitude, a desire to learn, a willingness to roll up your sleeves to get work done either independently or as part of a team.
  • Demonstrated commitment to diversity, inclusion, and ethical communication practices.
  • A sense of humour.
  • Assets: knowledge of key social equity and climate change issues; bilingualism (English and French).
  • A portfolio will be requested; a writing test may be administered.

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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