Senior Marketing Executive | Newmarket

1 month ago


Newmarket, Canada Metlifecare Full time
  • Make a difference with your excellent digital project management skills
  • Join a high-performing, fun and friendly team
  • Competitive salary plus bonus structure
  • Flexible WFH policy available after onboarding
  • Extensive staff benefits including wellness days and health insurance

About the role
If you thrive on variety, live and breathe digital, are organised, and love a role where no two days are the same, this could be the new challenge you are looking for We are currently experiencing the biggest period of growth in our 37-year history, overhauling pretty much all our digital systems, with a new website CMS, new CRM and DAM and a full pipeline of digital projects.

We are redefining the retirement village category by showcasing that, at Metlifecare, every village is unique, so our residents can find a place to truly feel at home. We are on a drive to create and deliver compelling digital journeys as our prospective and current residents become more accustomed to using digital platforms and channels. We need a talented senior marketing executive (digital producer) to help develop a world-class digital user experience for prospective customers and their families.

Some key responsibilities will include:

  • Take end-to-end ownership of a wide range of projects across our website, CRM and digital asset management (DAM) platform.
  • Identify and drive initiatives that improve user experience on the website and the DAM.
  • Design, execute and monitor digital marketing campaigns and journeys across multiple platforms (social, website, email, SMS, display, and search). Use insights to continuously optimise these for maximum performance.
  • Analyse data to extract actionable insights and propose opportunities for innovation across our digital platforms and campaigns.

About you
With 3 - 5 years' experience in a digital project management / digital marketing related role, you will have a strong track record and be able to demonstrate your robust PM skills, your ability to manage external / internal stakeholders and agency partners, along with:

  • Digital marketing campaign (and content) delivery and reporting/analytics experience.
  • Preferably demonstrated UXO capabilities.
  • Digital platform management experience (Sanity CMS, Microsoft Dynamics is a bonus).

About us

At Metlifecare we create homes and communities. Places of belonging, villages humming with life. With a range of unique villages nationwide (and more in development), we are a well-known and trusted operator, and we take our role seriously. 

  • 3 paid wellness days per annum
  • 1 paid day of leave to celebrate your birthday each year
  • Health Insurance - automatic cover free to all permanent staff
  • Access to our new Reward and Recognition platform which includes access to discounts and cashbacks from over 100 retailers.
  • 26 weeks of parental leave on full pay and 5 days paid leave for partners.
  • Kiwisaver payments continued for those opted in over the age of 65 years
  • Employee assistance program (EAP)
  • Refer a friend incentive of up to $1500*
  • Education, Development and Training Support

Established in 1984, Metlifecare is a leading owner and operator of retirement villages, providing rewarding lifestyles and care to more than 6,500 New Zealanders. We pride ourselves on providing retirement communities in which people are empowered to be the very best version of themselves.

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