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Media Experts

3 months ago

Old Toronto, Canada IPG Mediabrands Full time

Position Summary

As an Analyst on the Audience and Analytics team, you will be positioned for rapid growth and gain hands-on experience working on advanced marketing analysis and audience projects. You will create, innovate, and guide the analytics process, and suggest recommendations on how to improve. You will work with engaged client teams, a variety of media, audience and analytics platforms, and data sources that are supported by a strong internal system.This role can be worked from our Toronto, Montreal or Vancouver offices.

Key Responsibilities

Providing audience and analytics services to our customers:

  • Collect and analyze web analytics data to identify business trends and opportunities. Create dashboards using a variety of visualization tools (ex: Analytics reporting, Audience performance/testing). Cearly communicate results to internal & external stakeholders.
  • Auditing of web analytic set-ups, recommendations for improvement and supporting implementation as needed
  • Working collaboratively with planning teams conduct audience research analysis to identify target audiences for clients. Develop and implement audience segmentation strategies using proprietary and syndicated tools
  • Develop point-of-view documents for internal & external stakeholders on audience & analytics topics (ex: technology partners, measurement best practices, privacy, etc.)

Developing optimal processes for performing analytics

  • Be the subject matter expert and educate the extended team on learnings across the various platforms

Work with Director of Audience & Analytics to create packaged Audience & Analytics products

  • Work closely with internal teams to identify client business needs and look for opportunities to create customized analyses to measure overall Audience and Media Performance
  • Draw on expertise of functional experts within internal teams to continually develop skills and capabilities

Desired Skills & Experience

Your Knowledge:

  • Demonstrated understanding of web analytic platforms and tagging structures, for Google Analytics 4, Adobe Analytics and other analytic tools, in particular Adobe Launch and GTM
  • Data visualization experience (Tableau, Data Studio, etc.)
  • Strong interpersonal, written, and verbal communication skills
  • Basic Knowledge of digital media reporting platforms such as DCM, SA360, Facebook, DSPs and other digital reporting platforms
  • Media Research tools (Nielsen, Comscore, Vividata, Pathmatics)
  • Strong analytical abilities and quantitative skills
  • Demonstrated critical thinking and problem-solving abilities
  • Ability to multi-task and take initiative

Your Skills & Requirements:

  • Google Analytics certification or Adobe Analytics equivalent with experience managing and manipulating accounts, properties, and views.
  • 1+ years of experience in Marketing Analytics, Performance Analytics, Programming, Relational Database Work, or Relevant Academic Experience.
  • Experience in media research tools
  • Strong proficiency in use of Microsoft Excel and power point
  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
  • Excellent interpersonal skills: able to maintain positive working relationships with a wide set of internal and external contacts
  • Technically-minded with a desire to learn about data, marketing and the future of adtech
  • Ability to make the complex simple when describing processes to audiences who might not be so expert in martech

Working collaboratively with Canada’s most iconic brands, Media Experts’ mission is to forge deeper connections with consumers. Our comprehensive view of this diverse and ever-changing landscape allows us to create impactful integrated media solutions.Since 1981, we have stood out as pioneers, thought leaders and mavericks. Our playbook for success is built on innovative approaches and unique technologies and is firmly rooted in our culture of care and commitment to our partners and collaborators. We are uniquely positioned to help our clients win in the Canada of today and tomorrow.

Media Experts is a leading full-service media agency delivering integrated solutions for clients such as Bell Canada, Honda, Netflix, Interac, Moosehead, Pizza Pizza, Royal Canadian Mint and Specsavers. Withthree offices strategically located in Montreal, Toronto, and Vancouver, Media Experts is part of the IPG Mediabrands network.For more information, please visitwww.mediaexperts.com.

What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Media Experts is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com.

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