Manager, marketing – health

2 weeks ago

Brampton, Canada Loblaw Companies Ltd - Head Office Full time

Les candidats référés ne doivent pas postuler directement pour ce poste.

Toutes les références de candidats doivent d’abord être soumises dans Workday par un collègue de Loblaw actuel.

L’utilisation du masculin à pour but d’alléger le texte

Venez faire votre différence dans les communautés à travers le Canada, où l'authenticité, la confiance et l'établissement de liens sont valorisés - alors que nous façonnons l'avenir du commerce de détail au Canada, ensemble. Notre position unique en tant que l'un des plus grands employeurs du pays, celle associée à notre engagement à avoir un impact positif sur la vie de tous les Canadiens, viens offrir à nos collègues une gamme d'opportunités et d'expériences pour aider les Canadiens à Vivre Bien, Vivre Pleinement.

Chez Les Compagnies Loblaw Limitée, nous réussissons grâce à la collaboration, à l'engagement et nous plaçons la barre haute pour nous-mêmes et ceux qui nous entourent. Que vous débutiez votre carrière, que vous réintégriez le marché du travail ou que vous recherchiez un nouvel emploi, votre place est avec nous.

Why is this role important:

The Health & Wellness Manager, Brand Marketing role focuses on executional excellence for marketing campaigns and brand / service innovation supporting both Shoppers Drug Mart and Loblaw pharmacy services. This role is a key collaborator across multiple stakeholder groups (e.g., business stakeholders, internal/external creative & media agency, and compliance), to ensure seamless delivery of marketing plans and programs that support the pharmacy services’ objectives and KPIs. The candidate will demonstrate their proximity to campaign-level strategy and campaign execution to advise standard processes for the broader marketing organization


What you'll do:

  • Campaign/Program Strategy: Translates brand/business-level strategic objectives into campaign-level plans; Gain strategic alignment from key stakeholders and manage collaborative relationship with said stakeholders; Set key KPIs that support business objectives and evaluate campaigns pre and post to garner consumer insights and learnings; Optimize campaigns and share best-in-class approach with team
  • Campaign Planning: Handles the planning process for small to moderate marketing campaigns; Responsible for developing marketing briefs, including handling review cycles with senior decision-makers, and working with partners to gather inputs to advise briefs; Ensures the marketing briefs align to strategic and annual plan objectives; Ensures business stakeholders are aligned along the planning journey to ensure collaborative approach
  • Campaign Execution: Leads end-to-end campaign execution; Be the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; Key lead for actioning other execution-related needs from the Division/Merchant teams, or local store operations
  • Optimization, Innovation & Best Practices: End-to-end management of pre & post-mortem process, including working with partners to compile campaign performance report reports with key metrics, facilitating post-mortem discussions, documenting findings, and briefing Director/Sr. Director on the takeaways to share throughout the marketing organization

Outcomes & KPIs:

  • Campaign ROI
  • Campaigns delivered timely and on-budget
  • Achievement of campaign objectives (e.g., sales, customer acquisition/expansion

Key Skills & Capabilities:

  • Marketing planning & communication
  • Campaign development & execution
  • Developing marketing insights from data & analytics
  • Stakeholder management and in working in a matrix environment
  • Solution oriented
  • Budget management
  • Project management

What You'll bring:

  • Experienced in end-to-end campaign planning & execution

  • 3-5 years of experience in brand / service marketing

Notre engagement envers la durabilité et l'impact social est un élément essentiel de notre façon de faire des affaires. Nous concentrons notre attention sur les domaines où nous pouvons avoir le plus grand impact. Notre approche de la durabilité et de l'impact social repose sur trois piliers - l'environnement, l'approvisionnement et la communauté. Nous recherchons constamment des moyens de faire preuve de leadership dans ces domaines importants. Nos valeurs ÊTRE - Engagement, Tient à coeur, Respect et Excellence - guident toutes nos prises de décision et prennent vie à travers notre culture bleue. Nous offrons à nos collègues des carrières progressives, une formation complète, de la flexibilité ainsi que les nombreux avantages compétitifs - voici quelques-unes des nombreuses raisons pour lesquelles nous sommes classés au palmarès des meilleurs employeurs du Canada, au palmarès des meilleurs employeurs pour la diversité au Canada, au palmarès des employeurs les plus verts au Canada et au palmarès des meilleurs employeurs pour les jeunes au Canada.

Si vous ne savez pas si votre expérience correspond à toutes les exigences ci-dessus, nous vous encourageons à postuler quand même. Nous recherchons des perspectives de candidatures variées, qui incluent des expériences diverses que nous pouvons ajouter à notre équipe.

Nous nous concentrons depuis longtemps sur la diversité, l'équité et l'inclusion, car nous savons que cela fera de notre entreprise un meilleur lieu de travail et de magasinage. Nous nous engageons à créer des environnements accessibles pour nos collègues, candidats et clients. Les demandes d'aménagement en raison d'un handicap (qui peut être visible ou pas, temporaire ou permanent) peuvent être faites à n'importe quel stade de la demande et de l'emploi. Nous encourageons les candidats à faire connaître leurs besoins en matière d'accommodation afin que nous puissions offrir des opportunités équitables.

Veuillez noter:
Les candidats âgés de 18 ans ou plus doivent effectuer une vérification des antécédents criminels. Les détails seront fournis lors du processus d’embauche.

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