Market Manager

1 month ago

Brampton, Canada CN Full time
Job Summary

The Market Manager is responsible for increasing CN’s revenue, carloads and profitability in line with corporate goals, identifying and developing new products and services to position CN ahead of the competition, and increasing incumbent acts as the market Subject Matter Expert (SME) at CN as well as develops and owns the marketing strategy and its role optimizes asset utilization through accurate carload and revenue forecasting to meet short- and long-term service incumbent oversees the marketing responsibilities for a wide variety of commodities.

Main Responsibilities

Market and Product Management

·Evaluate and review markets to become the SME and develop supply chain models allowing CN to build compelling products

·Develop market plans aligned with key features and benefits of new products while providing a review of profitability and top-line revenue growth

·Collaborate with Sales to develop marketing material to sell products effectively

·Develop product strategies to measure product performance and life cycles, ensuring stakeholders are adequately informed concerning services and products

Yield Management, Budgeting and Forecasting 

·Undergo yield analysis and strategies to improve CN’s profitability

·Forecast and monitor monthly revenue, carload, and contribution

·Identify variances from contract commitments and analyze revenue impact

Contract Management 

·Oversee contract renewals, including Price, Volume, Mix (PVM) analysis, and recommend strategies for renewals in collaboration with Sales

·Develop rates on opportunities to grow revenue, volume, and contribution while understanding train operation, capacity, and cost

·Carry out monthly review of same-store price to ensure expected negotiated price variance

·Publish rates when new products and opportunities are negotiated

Data Analytics, Automation and Business Intelligence

·Identify opportunities within data analytics to incorporate new Business Intelligence (BI) tools including Power BI, and Tableau

·Identify automation opportunities within forecasting techniques and contract analysis

·Collaborate with Information and Technology (I&T) to review technology toolkit for opportunities that can remove manual effort from current scope of marketing functions

·Design and develop reporting solutions to drive business decisions efficiently

·Automate and systematize Key Performance Indicators (KPI) reporting

Working Conditions

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. The role is required to work overtime hours and weekends when necessary. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure, and manage stress. The role requires minimal travel (15%) within North America.

Requirements

Experience

·Between 5 to 7 years of experience in Marketing or Business Analytics

oExperience forecasting and creating KPIs

oExperience with costing, yield management and profitability

oExperience in developing market or business strategies

oExperience in railway industry or supply chain*

*Any experience for these above would be considered as an asset

Education/Certification/Designation

·Bachelor’s Degree in Business, Engineering, or a related field

·Data Analytics Certification*

*Any designation for these above would be considered as an asset

Competencies

·Regularly identifies opportunities to create value and customer loyalty

·Shares timely information within and across functions to get things done effectively

·Collaborates with key internal stakeholders to enable higher productivity

·Inspires others with impactful communications and adapts to the audience

·Initiates and drives organizational changes to enable business transformation

·Tracks metrics to achieve ambitious targets and holds self and others accountable to meet performance expectations

·Applies analytical thinking to make recommendations that pursue sustainable performance

·Is agile in responding to the rapid evolution of the industry and of technology

·Negotiates towards a win-win outcome while taking all points of view into consideration

·Change Management

Technical Skills/Knowledge

·Knowledge of transportation, competition, and railroad operations

·Knowledge of financial metrics

·Advanced knowledge of Microsoft Suite (Excel, PowerPoint, Word)

·Knowledge of various databases such as Netezza, Oracle, DB2*

·Knowledge of Tableau and Power BI*

*Any knowledge for any of the above would be considered as an asset

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