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Sr. Manager, Customer Insights.

2 months ago

Mississauga, Canada Campbell Soup Full time

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We’re proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.

Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

What role will you play? How will you make history with Campbell’s? Apply today

At Campbell Company of Canada, we believe in searching for the best and the brightest professionals at every level and in every specialty who live into our values. The 5 C’s of Campbell – Care, Character, Collaboration, Competitiveness, Creativity – demonstrate the best of who we are today and who we aspire to be. Living our values will foster an inclusive, high-performance culture. Our employees act with intention, lead with integrity, and are truly passionate about what they do to bring our purpose to life: Connecting People Through Food They Love.

We have an exciting opportunity in our Retail Sales Function, leading the Customer Insights Team as Sr. Manager, Customer Insights. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote) and acts as a strategic business partner across multiple functions, leading the development of category insights and best practices that drive joint profitable growth solutions to customers and Campbell’s.

Specific accountabilities of this role:

Analytics

  • Develops & directs the Customer Insights strategy based on Campbell’s business goals.
  • Showcases functional thought leadership in creatively and effectively demonstrating how to uncover & translate Consumer needs to enable optimization of integrated marketing and commercial activations, driving Consumer participation and behavior change in the short & long term.
  • Working in a collaborative environment to help develop, evaluate, and optimize the full annual operating plan (AOP) - commercial plan, serving as the voice of the Consumer with our Brand Marketing, Sales, Innovation, and Category Management teams.
  • Identify and contrast secondary research material, synthesize secondary research findings to articulate key takeaways for the Campbell’s business unit.
  • Influences retail partners & decision makers to achieve Category and Campbell’s growth through Assortment, Merchandising, Promotion and Pricing suggestions.
  • Contributes to strategic marketing initiatives through analytic support.

Reporting

  • Create and maintain sales performance scorecards leveraging customer specific point of sale (POS) Systems measuring consumption and shopper metrics.
  • Accurately monitor & report on Campbell's and competitive trends on a timely basis.
  • Creates ad hoc insight slides that provide the Sales team with business problems to solve.

Meetings

  • Customer Insights internal team meeting, Senior Leadership Team meeting, Campbell Company of Canada weekly meeting.
  • Business Development Manager/Sales Strategy connects.
  • Customer meetings representing Category Insights team.
  • Ad hoc meetings with Sales, Sales Strategy, Marketing, Research & Development.
  • Coordinate training on 3rd party POS systems for all Campbell's team members in sales, marketing, & Sales strategy.

Execute Shelving & Assortment Strategies & Tactics

  • Leverage JDA software & support team with POG designs based on strategies and customer input.
  • Foster collaborative working relationships with key customer contacts by leading shelving, assortment and planogram proposals and initiatives.
  • Liaises with third party provider for planogram production.

Operational Administration

  • Manage expense budget – travel, third party POS contracts, training.
  • Email communication.

The ideal candidate will have:

  • Insights experience within the Canadian Consumer Packaged Goods industry.
  • Minimum 8+ years of category management experience, with 2+ years at manager level or higher.
  • Broad experience with a range of consumer research fundamentals (e.g. positioning and segmentation; brand health/equity; insights to fuel creative development, validation, and tracking; consumer claims optimization); with a minimum baseline degree of exposure and experience with consumer analytics (incl. marketing mix modeling, Nielsen Shopper Track metrics).
  • Demonstrated experience with a broad range of research tools and techniques (syndicated, custom qual/quant, analytics) with a solid track record of creatively designing effective and efficient research approaches to optimally deliver against learning objectives (positioning, creative development, experience plan execution and post-analysis, analytics incl. Nielsen and marketing mix modeling).
  • Storytelling & Critical Thinking: Ability to filter and consolidate learning across a variety of sources to communicate a clear understanding of key insights and implications.
  • Strong working knowledge of PC applications including MS Office (including Outlook, Excel, Word & PowerPoint) and Nielsen suite of solutions (CIP & Shopper Track), and all other third-party data (IRI, Retail Link, DunnHumby, LDIA analytics).
  • Effective winning team focus & ability to translate previous experiences into actionable insights for the team.
  • Effective knowledge of all 3rd party data sources (IRI, Dunn Humby, Retail Link, LDIA, Nielsen).
  • Effective time management & prioritization skills.
  • Effective interpersonal skills and ability to build strong business partnerships and manage a team of direct reports.
  • Effective budgeting, negotiation and influencing skills.
  • Effective leadership and relationship building skills.
  • Effective proficiency in MS Office.

Why choose Campbell’s for your next opportunity?

  • GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here; you’ll be a direct contributor to the company’s success and your voice will be heard.
  • HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.
  • COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide a Defined Contribution Pension Plan, and support your long-term savings goals through our group Registered Retirement Savings Plan (RRSP), saving and Tax-free Savings Accounts (TFSA).
  • HEALTH and WELLNESS BENEFITS: Competitive Health, Dental and Wellness benefits that start on your first day of employment including virtual health care, flex spending accounts, critical illness insurance, Best Doctors coverage, wellness workshops, virtual fitness classes, meditation and stretch breaks, on-site Fitness Center with a dedicated Fitness Consultant and an Employee Family Assistance Plan.
  • INCLUSIVE CULTURE: “Inclusion and diversity at all levels of the business are critical for achieving our strategic goals. At Campbell, we’re committed to building a winning culture that enhances inclusivity in the workplace and commits to listening to, learning from, and understanding one another in every interaction. We believe that diverse perspectives are a key ingredient in our recipe for success.” CEO, Mark Clouse.
  • PROFESSIONAL and CAREER DEVELOPMENT: Supported by our commitment to talent development, we offer many learning and development opportunities from initial onboarding, regular Lunch and Learns, a library of self-paced learning, external education allowances, mentorship, high-visibility project opportunities and regular feedback.
  • ICONIC BRANDS and CHALLENGING WORK: Work for a company with beloved and iconic legacy brands. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and collaborate to innovate and solve the problems they’re passionate about.

As an employer committed to employment equity, we encourage applications from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. We will accommodate individuals with disabilities through each stage of the recruitment and selection process based on individual need. Please advise us of any needs when your interview is booked and we will do our best to meet them.

If you are interested in this opportunity, please submit your application here.

Campbell... Connecting People Through Food They Love.

Where icon brands thrive,

People are valued,

And you can make a difference. What will your Campbell story be?

We appreciate all applicants who express interest in being a part of our team. Unfortunately, due to the volume of applications we receive, we may be unable to reply to all applicants. If we feel that you may be a good match for one of our current openings, you will be contacted.

***While we welcome all applications, we do not accept unsolicited resumes or inquiries from employment agencies or search firms.***

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

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