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Digital Marketing Manager, DTC Partner Marketing, Bell Media

2 months ago

Old Toronto, Canada Bell Canada Full time
Digital Marketing Manager, DTC Partner Marketing, Bell Media

At Bell, our purpose is to advance how Canadians connect with each other and the world. We achieve this by providing consumers and businesses with the best network technologies in the world, innovative digital solutions and seamless customer experiences. It’s all developed and delivered by the members of #TeamBell and we’re always on the lookout for people with great skills and experiences.

We value diversity and provide a supportive, inclusive community where all team members can succeed. And through our commitment to environmental, social and governance initiatives, you will feel good about the greater impact you will have – making every day better for people as they connect, work, learn and play.

Join us. You belong at Bell.

Be at the forefront of one of the most exciting and ever-changing industries. On the Bell Media team you will be a part of creating and delivering the best Canadian and international content across digital media, television, radio and out-of-home advertising platforms. You’ll join a team of passionate and driven innovators, who are breaking barriers and expanding the reach of Canada’s most-loved entertainment.

As the Digital Marketing Manager, the successful candidate will be a key member of the Partner Marketing, Direct-to-Consumer team. This team is responsible for maximizing channel presence of our brands by developing and executing partnership marketing programs that drive subscriber growth, revenue and engagement with our Platform Partners (LG, Samsung, Sony, and more) and Digital Distribution Partners (Amazon Prime Video Channels, Apple, Google and more) within their ecosystems.

The Digital Marketing Manager will work hand-in-hand with the Digital Partner Marketing Managers to build out the paid media portions of our partner campaigns, collaboratively across multiple teams, including DTC, Digital Product, Content, Consumer Marketing and Creative Agency, as well as external advertising partners to manage and optimize the performance of our digital marketing campaigns.

Key Responsibilities
  • Lead the direction of the digital and acquisition marketing strategy for on platform paid media to drive subscriptions, revenue and engagement for key DTC brands such as Crave and other digital properties with our platform partners.
  • Conduct frequent analysis on campaign/program performance to optimize efforts for the most efficient marketing mix, better understand our customers and our competitive positioning and to achieve KPI’s.
  • Build relationships with key advertising partners and leverage key insights to maximise performance.
  • Optimize digital campaigns through frequent testing and data analysis.
  • Analyze digital campaign metrics and present optimization recommendations.
  • Work cross-functionally with other stakeholder teams to create acquisition campaigns, as well as identify shared efforts across products or teams.
  • Assemble reporting capabilities and communicate learnings and results with all key stakeholders on a weekly, bi-weekly, and monthly cadence based on audience.
  • Be the team expert on industry developments in OTT services and best practices for acquisition marketing.
  • Work in close collaboration with internal digital media agency.
  • Build and manage campaign budgets.
Critical Qualifications
  • 4 year College/University degree or equivalent; Business Marketing, Advertising and/or Business Strategy. MBA an asset.
  • 4 to 6 years’ experience in a Digital Marketing role with a proven track record in developing conversion based marketing strategies across the digital consumer journey.
  • Expert knowledge in digital marketing industry trends, competition and customer buying habits from apple downloads to sign ups with IAP Partners.
  • Exceptional analytical skills; strong focus on ROI.
  • Experience with data and customer segmentation as the basis for discovering actionable insights.
  • Strong leadership and people management skills.
  • Ability to influence key stakeholders, as well as initiate and drive change.
  • Highly energetic team player with the ability to work collaboratively within the Partner Marketing team and cross-functionally with other key stakeholder groups.
  • Ability to adapt to a demanding, rapidly changing work environment, set priorities and meet tight deadlines.
  • Digital media agency experience considered a very strong asset.
  • Bilingualism (English and French), considered a very strong asset.
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