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Regional Associate Brand Manager
3 months ago
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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.
Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.
Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.
A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.
Travel Required?: No Travel
Hybrid
No Relocation Assistance Offered
# 161138 - Santo Domingo, Distrito Nacional (Santo Domingo), Dominican Republic
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team
Job Summary
The Associate Regional Brand Manager is responsible for supporting and/or developing marketing strategies and actions to deliver Growth Plan behind specific projects and/or brands. Responsibilities include support definition of innovation pipeline, support in new product development including volume, sales, financial assumptions, and support model assumptions. The role is also responsible for ensuring progress, monitoring and product launch post evaluations to maximize the return on investment. Provides support in development of media strategies at brand specific level and manages the different digital components within the media plans. For specifically assigned projects or brands, the position is also responsible for ensuring effective communication with Latam Innovation Groups, Network Operations and Regional Insights, and leads analysis and supports the execution of Funding The Growth (FTG), simplification and Revenue Growth Management initiatives across the region.
Essential Functions
Develops Growth Plan behind assigned projects or specific brands, clearly defining key growth opportunities, priorities and plan outline which serves as guidelines to build annual targets on Vol, NS, GTN and SOM objectives, innovation & shopper grids, ADV investment.
Responsible for the assigned brand P&L’s. Monitor & explain variations in Volume, Net Sales and Margin.
Support in the development of the innovation strategy and innovation pipeline readiness which includes development of project briefs, packaging briefs, ensures regulatory compliance and BOH registration, effective forecasting, SKU readiness across systems, packaging AW creation and/or approval.
For specific projects, needs to ensure Legal and regulatory claim approval as well as leadership approval of specific project briefs via the Maestro Composer tool.
Ensures collaboration with the Division, Brand Innovation Group, Network Operations and marketing peers in Latam or the US, in order to secure alignment, benchmarking and information gathering.
Supports development of the Go to Market strategy at regional level, collaborating with BDMs to ensure local relevance. The development of this Go To Market includes: major promotional events, new product launches/ re-launches, line extensions and shopper initiatives.
Supports the development and ensures implementation of Regional 5 P’s (portfolio/ pricing/promotions/placement/POP) strategies for the assigned brand, taking into consideration dynamics of each operation.
Support the development of brand strategy presentations and Mid Year Review and Budget Review analysis.
Analyze Key Performance Indicators to identify local issues and business opportunities with focus on $SOM, Net Sales, Volume & Distribution at country level.
Identifies consumer/shopper insights needs for the assigned brand and collaborates with Insights team.
Support development of brand media briefs, brief for adaptation or development of creative assets across different touch points. Is responsible to provide feedback on creative development for the assigned brands.
Supports the implementation of agreed media strategies, monitoring of monthly media plans and suggests adjustments / recommendations.
Qualifications
Bachelor’s Degree: Marketing, Business Administration, Industrial Engineering or similar.
At least 1 years Working experience in marketing and/or similar positions.
At least 1 Year As part of the DR Trainee program within Colgate-Palmolive.
At least 1 Assignment Marketing during the Trainee program.
Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities. Please contact Application_Accommodation@colpal.com with the subject "Accommodation Request" should you require accommodation.
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